Factors affecting attitude and intention to use islamic banking in Indonesia

  • Widuri Tyas Utami Fakultas Ekonomi dan Bisnis, Universitas Esa Unggul, Jakarta, Indonesia
  • Ferryal Abadi Universitas Esa Unggul

Keywords: Attitude, Corporate Image, Customer awareness, Intention to use IB, Religiosity

Abstract

This research aimed to examine factors affecting attitude and intention to use IB and to confirm customer decision-making. With the purposive sampling method, 165 valid responses from Muslim customers were analyzed using PLS-SEM. The data were collected in Jabodetabek cities and around using an online questionnaire during the pandemic covid in December 2021. The study revealed that sharia compliance, uncertainty avoidance, corporate image, customer attitude, and intention to use IB significantly and positively influenced, but customer awareness and the moderation role of religiosity did not influence.

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Published
2022-12-13
How to Cite
Utami, W. T., & Abadi, F. (2022). Factors affecting attitude and intention to use islamic banking in Indonesia. SERAMBI: Jurnal Ekonomi Manajemen Dan Bisnis Islam, 4(3), 195 - 208. https://doi.org/10.36407/serambi.v4i3.675
Section
Research Paper