Jurnal Manajemen Strategi dan Aplikasi Bisnis

Research Articles

• The role of social support and innovation for tempeh business sustainability in Tempeh village

  Benedicta Evie, Yolanda Nadia Jacobus

  1-12

  • PDF English
  Abstract views: 1052 times | PDF downloaded: 761 times |
• Starstruck Bonds: Unveiling Celebrity Endorsement's Spell on Brand Love, with Friendship's Embrace as the Magic Touch

  Abdul Gofur, Hanuna Shafariah

  13-26

  • PDF English
  Abstract views: 451 times | PDF downloaded: 232 times |
• Gender differences in the effects of self-congruity on tourist happiness and revisit intentions in ecotourism areas

  Dean Salomo Anthonino Kumenaung, Hendryadi Hendryadi, Faris Faruqi, Syahrul Effendi

  27-40

  • PDF English
  Abstract views: 389 times | PDF downloaded: 236 times |
• Pengaruh sikap individu terhadap niat menggunakan teknologi kecerdasan buatan berdasarkan industri jasa, manufaktur, dan retail

  Triningtyas Elisabeth Putri Gusti, Angela Caroline, Yoke Pribadi Kornarius, Agus Gunawan

  41-56

  • PDF Indonesia
  Abstract views: 26 times | PDF downloaded: 15 times |
• How does leader humility affect micro and small enterprises' organizational agility and marketing performance?

  Petiana Indriati

  57-70

  • PDF English
  Abstract views: 39 times | PDF downloaded: 19 times |