Perceived Organizational Support and Organizational Identity: The Moderating Roles of Organizational Reputation and Self- Congruence

Abstract

Purpose: This study aims to investigate the impact of Perceived Organizational Support (POS) on Organizational Identity, alongside the moderating roles of Organizational Reputation and Self-Congruence. Methodology: This quantitative research adopted a cross-sectional survey design with a sample of 127 employees from the banking and manufacturing sectors. Data analysis was executed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. Findings: The empirical results demonstrate that POS exerts a positive and significant influence on organizational identity. Furthermore, organizational reputation and self-congruence significantly buffer and strengthen the positive effect of POS on organizational identity. Suggestion: Organizational leadership should align internal supportive mechanisms with external reputation management and value-congruence strategies to solidify employee identification effectively.