Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia
The purpose of this research is to understand the influence of price and product quality of T-Mart Express Indonesia’s customer satisfaction. This research is quantitative research by using the SPSS Statistic 22 with 110 respondents of a sample which is T-Mart Express Indonesia consumers in North Jakarta who have bought the product three times or more by using a non-probability sampling method and purposive sampling techniques. A measurement used was a questionnaire that was distributed through Google Form to the respondent. The result of the hypothesis analysis shows that price and product quality significantly affect customer satisfaction.