Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia

  • Elizabeth Rahayu Manajemen, Sekolah Tinggi Ilmu Ekonomi Pengembangan Bisnis dan Manajemen
Keywords: price, product quality, customer satisfaction, location.

Abstract

The purpose of this research is to understand the influence of price and product quality of T-Mart Express Indonesia’s customer satisfaction. This research is quantitative research by using the SPSS Statistic 22 with 110 respondents of a sample which is T-Mart Express Indonesia consumers in North  Jakarta who have bought the product three times or more by using a non-probability sampling method and purposive sampling techniques. A measurement used was a questionnaire that was distributed through Google Form to the respondent. The result of the hypothesis analysis shows that price and product quality significantly affect customer satisfaction.

 

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Published
2020-01-22
How to Cite
Rahayu, E. (2020). Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 3(1), 1-10. Retrieved from http://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/114
Section
Articles