Vol. 8 No. 2 (2025)

Vol 8, No. 2, Jul - Dec 2025
Status Submission: OPEN
Deadline submission: Nov 1, 2025

Short Information
Scope: Business, Management, and Accounting
Frequency Published: 2 times a year (June & December)
APC: IDR 1,000.000
Journal Indexed: Master List Copernicus (ICV 61.66), SINTA 4 (Valid until 2027)
Speed: 8-16 Weeks
Note: The journal does not accept fast-track methods. All articles are processed through standard mechanisms.

Published: 2025-07-04

Research Articles

Exploring the differential impact of a male celebrity endorser on brand trust in Scarlett Cosmetics across genders

Abdul Gofur, Fakultas Ilmu Administrasi Institut Ilmu Sosial dan Manajemen Stiami, Indonesia

Hanuna Shafariah, Prodi Administrasi Bisnis, Fakultas Ilmu Administrasi, Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta Indonesia, Indonesia

139-150
- PDF English
DOI : 10.36407/jmsab.v8i2.1678 Abstract View : 1702 PDF English downloads: 1557
Impact of OHS and leadership style on employee performance with job satisfaction as a mediator

M Artha Hallaludin, Nahdlatul Ulama University of Yogyakarta, Indonesia, Indonesia

Suhada Suhada, Nahdlatul Ulama University of Yogyakarta, Indonesia, Indonesia

Rifqi Syarif Nasrulloh, Nahdlatul Ulama University of Yogyakarta, Indonesia, Indonesia

179-192
- PDF English
DOI : 10.36407/jmsab.v8i2.1724 Abstract View : 877 PDF English downloads: 1003
Exploring How Anthropomorphic Voices Shape Brand Loyalty Today

Renny Christiarini, Management Department, Faculty of Business and Management, Universitas International Batam, Batam, Indonesia, Indonesia

Jocky Gautama, Management Department, Faculty of Business and Management, Universitas International Batam, Batam, Indonesia, Indonesia

Edy Yulianto Putra, Management Department, Faculty of Business and Management, Universitas International Batam, Batam, Indonesia, Indonesia

201-218
- PDF English
DOI : 10.36407/jmsab.v8i2.1773 Abstract View : 676 PDF English downloads: 812
Studi kasus dampak pinjaman online pada perilaku konsumen dan gaya hidup

Grace Putlia, Fakultas Ilmu Sosial dan Humaniora, Universitas Bunda Mulia, Tangerang, Indonesia, Indonesia

Hary S. Sundoro, Fakultas Ilmu Sosial dan Humaniora, Universitas Bunda Mulia, Tangerang, Indonesia, Indonesia

Fildzah Shobrina, Fakultas Ilmu Sosial dan Humaniora, Universitas Bunda Mulia, Tangerang, Indonesia, Indonesia

227-240
- PDF Indonesia
DOI : 10.36407/jmsab.v8i2.1572 Abstract View : 526 PDF Indonesia downloads: 932
Determinan kepuasan pelanggan: Studi empiris pada penginapan Syariah Asri Jakarta

Ali Akhmadi, Sekolah Tinggi Ilmu Ekonomi Indonesia, Jakarta, Indonesia, Indonesia

241-250
- PDF Indonesia
DOI : 10.36407/jmsab.v8i2.1311 Abstract View : 256 PDF Indonesia downloads: 313
Pengaruh keberlanjutan pengadaan terhadap logistik balik dengan moderasi kebijakan pemerintah

Dewi Sabrina Eka Putri, Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Jakarta, Indonesia, Indonesia

Wahyuningsih Santosa, Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Jakarta, Indonesia, Indonesia

Ratna Darasih, Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Jakarta, Indonesia, Indonesia

Dorina Widodati, Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Jakarta, Indonesia, Indonesia

251-266
- PDF Indonesia
DOI : 10.36407/jmsab.v8i2.1693 Abstract View : 210 PDF Indonesia downloads: 199

Review Articles

Tax holiday: Akselerasi Indonesia menuju green mobility dan natural sustainability

Susilawati Susilawati, Fakultas Ekonomi dan Bisnis, Universitas Pancsila, Jakarta, Indonesia, Indonesia

Indah Masri, Fakultas Ekonomi dan Bisnis, Universitas Pancasila, Jakarta, Indonesia, Indonesia

Lazarus Sinaga, Fakultas Ekonomi dan Bisnis, Universitas Pancasila, Jakarta, Indonesia, Indonesia

Friska Lasmaria Wulandari Siahaan, Fakultas Ekonomi dan Bisnis, Universitas Pancasila, Jakarta, Indonesia, Indonesia

193-200
- PDF Indonesia
DOI : 10.36407/jmsab.v8i2.1314 Abstract View : 873 PDF Indonesia downloads: 823
Strategic HR framework for startups: Building sustainable organizations in the digital era

Shinta Winasis, Master of Management, STIE WIKARA, Purwakarta, Indonesia, Indonesia

Akbar Firdaus, Computer Science, University of Indonesia, Depok, Indonesia, Indonesia

Agung Terminanto, Industrial Technology, University of Pancasila, Depok, Indonesia, Indonesia

219-226
- PDF English
DOI : 10.36407/jmsab.v8i2.1765 Abstract View : 695 PDF English downloads: 785

Case Study

Analisis faktor-faktor yang memengaruhi kinerja karyawan dalam kegiatan pembibitan sawit

Elsa Angela, Bisnis Pertanian, Politeknik Pertanian Negeri Payakumbuh, Kabupaten Lima Puluh Kota, Indonesia, Indonesia

John Nefri, Bisnis Pertanian, Politeknik Pertanian Negeri Payakumbuh, Kabupaten Lima Puluh Kota, Indonesia, Indonesia

Vicka Pramudya Putra, Bisnis Pertanian, Politeknik Pertanian Negeri Payakumbuh, Kabupaten Lima Puluh Kota, Indonesia, Indonesia

151-160
- PDF Indonesia
DOI : 10.36407/jmsab.v8i2.1668 Abstract View : 1588 PDF Indonesia downloads: 1613

Supply Chain Management

Pemetaan Ilmiah Penelitian Manajemen Rantai Pasok untuk Usaha Mikro Kecil Menengah di ASEAN: Analisis Bibliometrik

Marina Marina, Program Studi Manajemen, Fakultas Hukum, Bisnis, dan Pendidikan, Universitas Nusa Putra, Indonesia

161-178
- PDF Indonesia
DOI : 10.36407/jmsab.v8i2.1719 Abstract View : 966 PDF Indonesia downloads: 2177

Vol. 8 No. 2 (2025)

Research Articles

Review Articles

Case Study

Supply Chain Management

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