Analisis SWOT Pada Strategi Pemasaran Produk Simpanan Kurban Di KSPPS BMT NU Sejahtera Cabang Jepara

  • Muyassarah Muyassarah UIN Walisongo Semarang
Keywords: SWOT analysis, marketing strategy, sacrificial savings and BMT

Abstract

This research is a field research (Field Research). The data obtained with the approach of observation, interviews and documentation. Through several approaches to get data and then analyze by descriptive analysis. The results of the first step of the study analyzed the data with SWOT in order to find out External and Internal BMT factors. The external factors are opportunities and threats. And internal factors are the strengths and weaknesses of BMT NU Sejahtera, Jepara Branch. These two factors greatly influenced the development of BMT NU Sejahtera. BMT has several products, but in this study the authors focus SWOT analysis on  sacrificial savings products in BMT NU Sejahtera. The majority of the Jepara area is aware of Muslims who perform sacrificial worship. To introduce these products, BMT applies a marketing strategy by applying a SWOT analysis. In addition SWOT will conduct a strategy analysis in the sacrificial savings at the BMU NU which is applied to the ball pick strategy, Network and excellent service. BMT NU also implements mix marketing or marketing mix / product, price, place, promotion.

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Published
2019-11-18
How to Cite
Muyassarah, M. (2019). Analisis SWOT Pada Strategi Pemasaran Produk Simpanan Kurban Di KSPPS BMT NU Sejahtera Cabang Jepara. SERAMBI: Jurnal Ekonomi Manajemen Dan Bisnis Islam, 1(3), 69 - 80. Retrieved from http://ejournal.imperiuminstitute.org/index.php/SERAMBI/article/view/72
Section
Articles