Determinants of zakat behavior among muslim millennials in greater Jakarta after Covid-19

Abstract

This study explores the determinants of zakat behavior among Muslim millennials in Greater Jakarta (Jabodetabek) after the COVID-19 pandemic, focusing on ICT/fintech, intention, trust, literacy, service quality, education, and transparency. Using a quantitative approach, data were collected from 86 Muslim millennials aged 23 to 42 who paid zakat through official institutions or digital platforms. Analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that ICT, intention, literacy, and transparency positively influence zakat behavior, with literacy being the strongest predictor, while trust, service quality, and education have no significant effects. The study underscores the importance of digital transformation and literacy in enhancing millennial zakat participation, offering practical implications for zakat institutions in developing effective digital strategies and educational programs. Public interest statements This study examines factors that encourage young Muslim adults in Jakarta to pay zakat post-pandemic. Key drivers include zakat literacy, use of digital apps, strong intentions, and transparent reports from institutions. Notably, formal education level does not significantly impact zakat behavior. These insights can help zakat organizations create effective online campaigns and educational programs for tech-savvy generations.