Salsabila, Mitha Rosa, Syahira Fazreen, Divani Rahma Putri, Titania Titania, and Hafidz Ramadhani. “Exploring the Role of Emotional and Social Values in Product Purchases Decision”. Jurnal Riset Manajemen dan Bisnis 8, no. 2 (August 28, 2024): 71-80. Accessed April 7, 2026. https://ejournal.imperiuminstitute.org/index.php/JRMB/article/view/1004.