Sherwin, N. “The Role of Social Media Marketing in Enhancing Vegetarian Food Literacy and Shaping Consumer Purchase Decisions”. Jurnal Riset Manajemen Dan Bisnis, Vol. 10, no. 1, Oct. 2025, pp. 21-30, https://ejournal.imperiuminstitute.org/index.php/JRMB/article/view/1251.