2026-04-21T16:05:22Z https://ejournal.imperiuminstitute.org/index.php/JMSAB/oai

oai:ojs2.ejournal.imperiuminstitute.org:article/14 2022-09-13T15:10:53Z JMSAB:ART

Dampak pemantauan sejawat terhadap biaya kafalah: pendekatan eksperimen Munandar, Agus This study aims to examines impact of peer monitoring on cost of kafalah financing. Based on mixed results on severals recents studies and the significance of this issue to islamic banking costing, it is important to recognize the condition under context to reduce cost kafalah financing. This study employes experimental method for confirming hypothesis. This study provides evidence that peer monitoring reduces cost of non-repayment in kafalah financing. This findings give implication for banks management when provides kafalah financing.   Lembaga Pengembangan Manajemen dan Publikasi Imperium 2018-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/14 10.36407/jmsab.v1i1.14 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 1 No 1 (2018); 1 - 8 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/14/4

oai:ojs2.ejournal.imperiuminstitute.org:article/15 2022-09-13T15:10:53Z JMSAB:ART

Pengaruh dana pihak ketiga, kecukupan modal dan penyaluran kredit terhadap profitabilitas bank Parenrengi, Sudarmin Hendratni, Tyahya Whisnu This study aims to provide empirical evidence about the effect of DPK (Third Party Funds), CAR (Capital Adequacy Ratio), LDR (Loan to Deposit Ratio), and BOPO (Operating Expenses to Operating Income) on the profitability (ROA) of state banks. The multiple linear regression with classic assumption test was used to hypothesis testing. The results showed that DPK, LDR, and BOPO had a positive and significant effect on ROA, while CAR has no significantly effect. Among all the independent variables studied, DPK is the dominant variable affecting ROA, and, ROA can explained by the variables studied at 81.4% while the remainder was explained by other factors not included in the study. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2018-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/15 10.36407/jmsab.v1i1.15 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 1 No 1 (2018); 9 - 18 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/15/2

oai:ojs2.ejournal.imperiuminstitute.org:article/16 2022-09-13T15:10:53Z JMSAB:ART

Pengaruh kemudahan penggunaan, kepercayaan konsumen dan kreativitas iklan terhadap minat beli konsumen online-shop Khotimah, Khusnul Febriansyah, Febriansyah This study aims to determine the effect of ease of use, consumer trust and advertising creativity on consumer buying interest in online buying and selling sites, Bukalapak.com. This study uses a quantitative approach by conducting surveys and tests on 115 respondents. In the data analysis technique used is multiple linear regression analysis. The testing technique using the help of the SPSS 22 system. The results of hypothesis testing (t test) which shows that the variables of consumer trust and advertising creativity have a significant effect on the performance variable. But the ease of use variable has no significant effect on performance variables. The conclusion of this study is that consumer trust and advertising creativity are the most dominant variables for buying interest. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2018-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/16 10.36407/jmsab.v1i1.16 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 1 No 1 (2018); 19 - 26 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/16/3

oai:ojs2.ejournal.imperiuminstitute.org:article/17 2022-09-13T15:10:53Z JMSAB:ART

Prediksi financial distress dalam mengukur kinerja perusahaan manufaktur Sulastri, Eko Zannati, Rachma This study aims to provide empirical evidence regarding the effect of Current Ratio, Total Asset Turn Over, Total Debt to Equity, and Net Profit Margin on Financial Distress measured using EPS (Earning per Share). The object of this study is the automotive and component manufacturing and textile and garment sector manufacturing companies listed on the IDX for the 2013-2017 period. Based on the purposive sampling method, based on predetermined criteria, 25 companies were selected as research samples. The analytical technique used is logistic regression. The results showed that the effect of Current Ratio, Total Asset Turn Over, positive had no effect on Financial Distress, while Total Debt to Equity, and Net Profit Margin were positive and significant towards Financial Distress Lembaga Pengembangan Manajemen dan Publikasi Imperium 2018-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/17 10.36407/jmsab.v1i1.17 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 1 No 1 (2018); 27 - 36 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/17/5

oai:ojs2.ejournal.imperiuminstitute.org:article/18 2022-09-13T15:10:53Z JMSAB:ART

Pengaruh bauran promosi dan brand awareness terhadap minat beli topi kulit eervoleather Bahrunsyah, Muhammad Anza The purpose of this research is to understand the influence of major promotions and brand awareness towardspurchase intention Eervoleather hat. The research is a quantitative research using the SPSS Statistik 20 program with 111 respondents which are students of General Soedirman Unversity who haveknown promotion activity from Eervoleather by using nonprobability sampling technique and Incidental Sampling. The result of hypothesis analysis show that promotion mix influence significantly to purchase intention; brand awareness influence significantly topurchase intention; and promotion mix and brand awareness have significant effect simultaneously to purchase intention. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2018-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/18 10.36407/jmsab.v1i1.18 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 1 No 1 (2018); 37 - 46 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/18/6

oai:ojs2.ejournal.imperiuminstitute.org:article/19 2022-09-13T15:10:53Z JMSAB:ART

Hubungan dukungan organisasi, kepuasan kerja, dan organizational citizenship behavior: pendekatan partial least square Cahyani, Pingki Rizki Hendryadi, Hendryadi This study aims to examine the relationship of perceptions of organizational support (POS), job satisfaction and organizational citizenship behavior (OCB) in the government sector. The survey approach was carried out to obtain data through questionnaires. A total of 60 employees were used as research samples. Partial least square structural equation modeling (PLS-SEM) is used to test hypotheses. The results showed that: there was a positive relationship between POS and job satisfaction and OCB, job satisfaction was significantly correlated with OCB. In addition, job satisfaction has proven to play a role as a mediator for POS relations with OCB. This research contributes to efforts to increase OCB in the government sector,   Lembaga Pengembangan Manajemen dan Publikasi Imperium 2018-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/19 10.36407/jmsab.v1i1.19 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 1 No 1 (2018); 47 - 58 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/19/7

oai:ojs2.ejournal.imperiuminstitute.org:article/42 2022-09-13T15:10:44Z JMSAB:ART

Peranan marketing public relations Bukalapak.com dalam mempertahankan brand reputation melalui kegiatan integrated marketing communications Haryanti, Astrid Ratna Sari, Siti Dewi Sri This study used a qualitative approach with descriptive research by describing each activity of IMC strategy which had been carried out by Bukalapak.com’s MPR. The primary data collecting methods used semi structured interviews and non-participant observation. The secondary data used company profile, news from internet and journals. The data method analysis in this study used coding techniques with open coding, axial coding and selective coding. To validate the data, this study used triangulation technique by using the source. The results of this study is the MPR of Bukalapak.com used several integrated marketing communication activities such as advertising, public relations, sales promotions, sponsorship, interactive marketing, direct marketing and personal selling to maintain the brand reputation as a leading e-commerce company in Indonesia. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-02-06 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/42 10.36407/jmsab.v2i1.42 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 1 (2019); 1 - 12 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/42/9

oai:ojs2.ejournal.imperiuminstitute.org:article/43 2022-09-13T15:10:44Z JMSAB:ART

Kualitas situs web, kepercayaan, dan loyalitas konsumen Tokopedia Pohan, Fanny Suzuda Aulia, Zida Fajar The purposes of this research are to determine the effect of the website quality on the Tokopedia’s customer trust, and the effect of trust on Tokopedia's customer loyalty. As an independent variable, website quality was reflected by information, security, convenience, comfort, and service. Data was collected using questionnaires on 100 respondents through a non-probability sampling approach. Structural Equation Modeling PLS was used to model testing. The results show that the partial factors of website quality (information and security) have a significant effect on customer trust and trust has a significant effect on Tokopedia's customer loyalty. Implications and suggestions are discussed in the paper. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-02-06 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/43 10.36407/jmsab.v2i1.43 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 1 (2019); 13 - 22 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/43/12

oai:ojs2.ejournal.imperiuminstitute.org:article/44 2022-09-13T15:10:44Z JMSAB:ART

Pengaruh motivasi, kepuasan kerja, dan kepemimpinan terhadap kinerja karyawan pada PT. XYZ Adiyasa, Nikolas Ivan Waskita Windayanti, Windayanti This study aims to determine whether there is influence between motivation, job satisfaction, and leadership on employee performance of PT XYZ. This research uses a quantitative approach by distributing questionnaires to 45 employees of PT XYZ. The result shows that motivation and leadership have a significant effect on employee performanc, but job satisfaction variable has no significant effect. The implication of this finding is that increasing leadership capacity and motivation simultaneously can be determinants of employee performance. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-02-07 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/44 10.36407/jmsab.v2i1.44 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 1 (2019); 23 - 30 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/44/11

oai:ojs2.ejournal.imperiuminstitute.org:article/45 2022-09-13T15:10:44Z JMSAB:ART

Pengaruh service quality terhadap kepuasan pendengar media lembaga penyiaran publik radio XYZ Ermalina, Ermalina This study describes the effect of service quality on customer satisfaction at the XYZ Radio, a Public Broadcasting Institute. A total of 50 respondents were taken as samples by purposive sampling method. The data analysis method used is simple linear regression, correlation test and hypothesis test (t-test.). The results of the associative quantitative research above are service quality has a positive and a strong significant influence and correlation to customer satisfaction. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-02-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/45 10.36407/jmsab.v2i1.45 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 1 (2019); 31 - 38 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/45/13

oai:ojs2.ejournal.imperiuminstitute.org:article/46 2022-09-13T15:10:44Z JMSAB:ART

Pengaruh sales promotion terhadap impulse buying konsumen Zahara, Rita This research is conducted to analyze the influence of sales promotion on impulsive buying  at ABC Hypermarket in East Jakarta. The aims of this research is also to know the sales promotion that influence the impulse buying, supporting factors and how the problems take place. The descriptive-verificative method is used in this research. Data collection methods are literature and field studies. Field study covers observation, interview and structural questionnaires. The questionnaires are given to 45  consumers at ABC Hypermarket in East Jakarta. The sistematic sampling is used as sampling technique. Data are analyzed by qualitative analysis and correlation regresion analysis. The analysis confirms that there are influences of sales promotion on impulse buying at ABC Hypermarket in West Jakarta.  That is, if  sales promotion is carefully done, it will increase impulse buying Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-02-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/46 10.36407/jmsab.v2i1.46 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 1 (2019); 39 - 44 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/46/14

oai:ojs2.ejournal.imperiuminstitute.org:article/47 2022-09-13T15:10:44Z JMSAB:ART

Pengaruh kompetensi auditor independen dan tekanan anggaran waktu terhadap pendeteksian fraud Rosiana, Presti Putra, Indra Mahardika Setiawan, Yopie Aprianto This study aims to examine the effect of independent auditor competencies and time budget pressures on fraud detection. The population of this study is the auditors in the Jakarta area. Data collection in this study uses the survey method. Statistical testing uses multiple linear regression analysis with a significance level of 5%. The type of research used is quantitative by using a population of auditors working at the Public Accounting Firm (KAP) in DKI Jakarta. Data is obtained by distributing questionnaires to auditors who meet the criteria. The results of this study, it can be concluded that Auditor Competency has an effect on Fraud Detection, but Time Budget Pressure has no effect on Fraud Detection. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-02-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/47 10.36407/jmsab.v2i1.47 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 1 (2019); 45 - 52 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/47/15

oai:ojs2.ejournal.imperiuminstitute.org:article/48 2022-09-13T15:10:44Z JMSAB:ART

Peranan cash internal controlling dalam menunjang cash management effectivity Herlina, Herlina This study aims to determine the adequacy of the internal control of cash in Perusahaan SMG. The method of observation and data collection techniques was used questionnaires, and interviews. The descriptive method was used in this study. Based on the results of internal control conducted by Perusahaan SMG has been adequate, it is supported by elements of the control environment, risk assessment, control activities, information and communication, and monitoring. The cash management applied by Perusahaan SMG has been effective this is reflected in their procedures for cash receipts, petty cash receipts, cash disbursements, and a small cash outlay. Finally, it can be concluded that the internal control of cash has been instrumental in supporting the effectiveness of cash management. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-02-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/48 10.36407/jmsab.v2i1.48 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 1 (2019); 53 - 60 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/48/16

oai:ojs2.ejournal.imperiuminstitute.org:article/49 2022-09-13T15:10:44Z JMSAB:ART

Analisis pengaruh citra perusahaan dan kualitas layanan terhadap loyalitas pelanggan melalui kepuasan pelanggan Bambang, Bambang Wahyudi, Triyono Arief This study aims to find out the effect of corporate image and its service quality to consumer loyalty and its impact on customer satisfaction. This research uses quantitative data with 100 respondents in JaBoDeTaBek. The method used in this research is regression and the colleration of each variable with 2 sub model using SPSS. The result from this study shows that there is a significant effect between corporate image to costumer satisfactory, a significant effect between quality of service to costumer satisfactory, and also  a significant effect between costumer satisfactory to costumer loyalty. Therefore, Team Wound, PT XYZ Jakarta and Bekasi needs to perform effective activities and to always up to date periodically so that the costumers are more loyal to use its products. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-03-08 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/49 10.36407/jmsab.v2i1.49 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 1 (2019); 61 - 70 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/49/17

oai:ojs2.ejournal.imperiuminstitute.org:article/50 2022-09-13T15:10:44Z JMSAB:ART

Penawaran terbatas waktu Mcdonald’s ‘ini rasa kita’ pada perilaku konsumen di tiga generasi Putlia, Grace The rapid development of technology has led to the habit of taking part in changes in various generations, including Indonesia which has the interest in consuming fast food. Many foreign famous brands become favorites, for them to compete. The right marketing strategy. One of the fast-food McDonald's restaurants from America that wants to continue to exist by issuing the program 'Ini Rasa Kita' which released two cultures. Western-style menus in the form of burgers, have now been made by lifting Indonesian specialties into buger rendang and balado burgers. This program uses the LTO (Limited Time Offer) system in hopes of increasing sales figures. Using qualitative research methods with case study designs, this study interviewed 15 informants from three different generations. The final results state that dominant informants are more likely to be able to receive limited time offers. In line with this, limited time offers stated that they did have anti-competitive features, however, all informants stated that limited time offer proposals could not oppose them. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-04-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/50 10.36407/jmsab.v2i1.50 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 1 (2019); 93 - 106 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/50/24

oai:ojs2.ejournal.imperiuminstitute.org:article/62 2022-09-13T15:10:44Z JMSAB:ART

Pengaruh promosi penjualan dan brand knowledge terhadap minat beli sepeda motor Yamaha Tun Ganyang, Machmed This research aim to determine the effect  of sales promotion and brand knowledge on purchase intention of Yamaha  motorcycles. This research used quantitative approach  and use survey to collect data from 100 respondents who rided Yamaha motorcycles. The sample technique used is purposive sampling. Questionnaire was used for measuring respondent’s response, which  was distributed through Google Form to respondents. Analysis of the data use hypothesis testt ( t-test). The result of this research indicates that sales promotion has an effect significantly on  purchase intention and brand knowledge has an effect significanly on purchase intention. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-04-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/62 10.36407/jmsab.v2i1.62 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 1 (2019); 71 - 80 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/62/30

oai:ojs2.ejournal.imperiuminstitute.org:article/63 2022-09-13T15:10:44Z JMSAB:ART

Penggunaan metode decision tree pada PT. HIS Tour & Travel untuk pembukaan cabang baru Sofiyatun, Sofiyatun Sarjono, Haryadi The purpose of this research is to find out the forecasting of flight ticket sales at PT. HIS Tour & Travel Branch MM 2100 Cibitung. This research method uses forecasting with 7 methods namely Exponential Smoothing, Moving Average, Trend Projection, Addictive Decomposition Average All, Addictive Decomposition Centered Moving Average, Multiplicative Average All and Multiplicative Decomposition Centered Moving Average. This research is supported bya QM For Windows  application. The results of this study indicate that the Addictive Decomposition Centered Moving Average method is the best method because it has the smallest MAD and MSE value of 104.76 and 22.897,57 with the results of sales forecasting in the next period which is 1371. This study also uses the Decision Tree method for opening decision new branch, the results obtained are the opening of new branches in the city of Bekasi with an expected value of Rp 280,560,000. Keywords: sales promotion, Forecasting, MAD, MSE, QM For Windows, Decision Tree Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-04-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/63 10.36407/jmsab.v2i1.63 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 1 (2019); 81 - 92 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/63/23

oai:ojs2.ejournal.imperiuminstitute.org:article/73 2022-09-13T15:10:15Z JMSAB:ART

Model hubungan informasi non keuangan dengan initial return dan return saham 7 hari Rahmanto, Basuki Toto Febriansyah, Febriansyah This study aims to determine the factors that influence the initial return and return of shares after 7 days after the initial public offering of companies that went public on the Indonesia Stock Exchange in the period 2011-2015. This research is causal design research. The data source of this research is a list of listed companies that made an initial public offering in 2011-2015 on the Indonesia Stock Exchange and a list of initial stock prices, stock prices on the first day and stock prices 7 working days after the IPO on the secondary market. As well as auditor reputation data, ownership retention, and company age. The results of the simultaneous regression analysis show that all the independent variables together affect the initial return. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-08-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/73 10.36407/jmsab.v2i2.73 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 2 (2019); 107 - 116 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/73/36

oai:ojs2.ejournal.imperiuminstitute.org:article/74 2022-09-13T15:10:15Z JMSAB:ART

Pengaruh citra merek, persepsi kualitas produk dan persepsi harga pada kepuasan pelanggan serta dampaknya terhadap loyalitas pelanggan Kristianto, Agustinus Dwi Wahyudi, Triyono Arief The purpose of this study is to build a model that explains various interactions between brand image, perceived quality, perceive price, customer satisfaction, and customer loyalty as well as empirical proof of the model that has been developed. This study through a survey of 120 male and female respondents aged 17-50 years and has been consuming the product in the last 3 months. This study model will be analyzed using SEM and data from the survey is processed using SPSS 20. The result of the hypothesis test shows that there is significant influence between brand image, perceive of quality product and perceive price on customer satisfaction. Also, there is a significant influence on customer satisfaction on customer loyalty. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-08-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/74 10.36407/jmsab.v2i2.74 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 2 (2019); 117 - 126 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/74/37

oai:ojs2.ejournal.imperiuminstitute.org:article/76 2022-09-13T15:10:15Z JMSAB:ART

Dampak investasi sektor pertambangan hulu migas terhadap nilai tambah bruto penyerapan tenaga kerja dan import content di Indonesia Effendy, Nazorry This paper aims to provide an important point of view on the impact of investment in the upstream oil and gas mining sector on gross added value (business surplus, wages, depreciation, and indirect taxes), transportation of labor, and imports. Research data were collected through external sources and synthesized with critical analysis to explain the linkages of the Indonesian mining investment sector. In general, the results of the study show that investment in the upstream oil and gas mining sector has a positive impact on the gross added value of its components (business surplus, wages, and revenues, depreciation, indirect taxes), employment search, and content import. Implications and suggestions are explained in this paper. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-08-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/76 10.36407/jmsab.v2i2.76 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 2 (2019); 145 - 154 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/76/53

oai:ojs2.ejournal.imperiuminstitute.org:article/77 2022-09-13T15:10:15Z JMSAB:ART

Stres peran dan kinerja karyawan: pengujian model hubungan inverted-U Hendryadi, Hendryadi The purpose of this study is to examine the impact of role stress (role overload, role ambiguity, and role conflict) on the frontline employees' performance. The study employs a direct survey through a self-administered questionnaire handed out to 132 employees in the restaurant business in Jakarta, Indonesia. Hierarchical Regression Analysis is used to test the hypotheses. The finding of the study shows that the role conflict and role ambiguity affects negatively to the performance, while role overload has a positive effect.  Locus of control is proven to moderate the relationship between role overload-performance and role-ambiguity-performance, but not for role conflict - performance. Implications for managers are important to reduce the role conflict and role ambiguity in the workplace to maximize employee performance.       Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-08-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/77 10.36407/jmsab.v2i2.77 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 2 (2019); 127 - 136 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/77/41

oai:ojs2.ejournal.imperiuminstitute.org:article/78 2022-09-13T15:10:53Z JMSAB:ART

Pengaruh citra merek dan kualitas produk terhadap loyalitas konsumen sepatu futsal Redo, Filemon Iskandar, Donant Alananto This study aims to determine whether there is an influence between brand image and product quality on consumer loyalty for Nike futsal shoes in East Jakarta. This research uses a quantitative approach through a survey of 88 users of Nike futsal shoes. The sampling method is non probability sampling. The results of the hypothesis (t test) indicate that the brand image variable is significantly related to consumer loyalty. This is indicated by t count 2.139 which is greater than t table and product quality variables are also significantly related to consumer loyalty with t count 2.082 which is greater than t table. The conclusion from this study that the brand image and product quality variables are related to consumer loyalty. This can be interpreted that, decrease or increase in customer loyalty depends on the brand image of the quality of products made and in accordance with the needs and desires of consumers Lembaga Pengembangan Manajemen dan Publikasi Imperium 2018-12-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/78 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 1 No 1 (2018); 69 - 78 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/78/42

oai:ojs2.ejournal.imperiuminstitute.org:article/79 2022-09-13T15:10:53Z JMSAB:ART

Pengaruh profitabilitas, likuiditas, solvabilitas terhadap harga saham Ramadhani, Idris The research objective is to analyze the effects of profitability, liquidity, and solvency on stock prices. Data were collected using purposive sampling method, the samples that meet the criteria are 43 manufacturing companies listed on IDX in the period 2013-2017. Through the panel data regression analysis shows that profitability and solvency have no significant effect on stock prices, but liquidity has a significant effect on stock prices. Practical implications for investors and companies are discussed in this paper. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2018-12-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/79 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 1 No 1 (2018); 59 – 68 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/79/44

oai:ojs2.ejournal.imperiuminstitute.org:article/80 2022-09-13T15:10:53Z JMSAB:ART

Pengaruh earning per share, net profit margin, price earning ratio terhadap return saham Wulandari, Sarah Rafi The research aims to provide empirical evidence of the relationship between Earning Per Share (EPS), Net Profit Margin (NPM), and Price Earning Ratio (PER) on stock returns. Data sample companies are listed on IDX in the Property and Real Estate sector for the 2012-2016 period using the purposive sampling method. Based on the analysis using multiple linear regression, the results of the study prove that earnings per share can affect stock returns. Whereas Net Profit Margin and Price Earning Ratio have no significant effect on stock returns. This research can provide practitioners with useful information to evaluate the factors that influence stock returns in the property and real estate sector. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2018-12-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/80 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 1 No 1 (2018); 79 – 88 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/80/45

oai:ojs2.ejournal.imperiuminstitute.org:article/81 2022-09-13T15:10:53Z JMSAB:ART

Mekanisme GCG dan leverage terhadap manajemen laba pada sektor manufaktur Hildah, Hildah Sari, Santi Retno This study aims to provide empirical evidence regarding the effect of Good Corporate Governance and Leverage on Earnings Management. The object of this research is Manufacturing companies registered in IDX for the period 2012-2016 using purposive sampling techniques in data collection. Testing the hypothesis of the study using panel data regression analysis techniques with E-Views 8. The findings in this study that all variables can have a direct effect on earnings management. Also, the Audit Committee, the Board of Directors and Leverage cannot influence earnings management, while the Independent Commissioner has a significant effect on earnings management. Practical implications can be found in this article. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2018-12-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/81 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 1 No 1 (2018); 89 – 98 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/81/47

oai:ojs2.ejournal.imperiuminstitute.org:article/82 2022-09-13T15:10:53Z JMSAB:ART

Pengaruh viral marketing dalam dimensi messenger, message dan environment terhadap keputusan pembelian Fiorentina, Agnes The purpose of this research is to understand the influence viral marketing in dimensions messenger, message and environtment towards purchase decision of Miting Lobster. This research is a quantitative research by using the SPSS Statistic 20 with 191 respondent of sample which is consumer Miting Lobster in DKI Jakarta and Bekasi who have bought prducts Miting Lobster three times or more using non-probability sampling method. The result of this research show that psychological factors significantly influence the purchase decision with the coefficient of regression is 0,611. The implications of this research can be a reference for the management team in formulating Miting Lobster sales strategy related to viral marketing in the discussion of messenger, message, environtment and purchase decision Lembaga Pengembangan Manajemen dan Publikasi Imperium 2018-12-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/82 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 1 No 1 (2018); 99 - 108 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/82/48

oai:ojs2.ejournal.imperiuminstitute.org:article/83 2022-09-13T15:10:53Z JMSAB:ART

Pengaruh kualitas produk dan harga terhadap keputusan pembelian: peran minat beli sebagai variabel moderating Christian, Sandro This study aims to determine how much influence the quality of products and prices on purchasing decisions and the purchase interest as a moderating variable. This research is a quantitative study using the SPSS Statistics 22 program with a total sample of 72 respondents who used futsal specs in Jabodetabek who had bought futsal specs using non-probability sampling and purposive sampling techniques. The results of this study indicate that the factors that influence purchasing decisions are product quality. Buying interest moderates the relationship of all independent variables with the dependent variable. The implications of this research can be a reference for the management team in formulating futsal shoes sales strategy related to product quality, price, buying interest. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2018-12-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/83 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 1 No 1 (2018); 109 - 118 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/83/49

oai:ojs2.ejournal.imperiuminstitute.org:article/84 2022-09-13T15:10:15Z JMSAB:ART

Pengaruh bauran promosi dan gaya hidup terhadap minat beli pada kedai kopi serasi Putri, Yosie Anne The purpose of this research is to understand the influence of promotion mix and lifestyle towards purchase intention of Kedai Kopi Serasi product. This research is a quantitative research with 130 respondent of sample which are consumers of Kedai Kopi Serasi in Cilincing who coincidentally met with the researcher if deemed concerned was appropriate to be used as a source of data by using non-probability sampling method and incedential sampling techniques. The result of this research show that promotion mix influence significantly to purchase intention and lifestyle influence significantly to purchase intention. The implications of this research can be a reference for the management team in formulating Kedai Kopi Serasi increase purchase intention strategy through promotion mix and lifestyle. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-08-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/84 10.36407/jmsab.v2i2.84 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 2 (2019); 137 - 144 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/84/50

oai:ojs2.ejournal.imperiuminstitute.org:article/87 2022-09-13T15:10:15Z JMSAB:ART

Analisis probabilitas gagal bayar (problem loans) debitur menggunakan model regresi logistik biner Romantica, Krishna Prafidya Credit distribution is an activity that dominates the bank's business in its function as an intermediary institution. In the process of lending, banks are often faced with a risk known as credit risk or problem loans. One of the causes of problem loans is the failure of banks to conduct credit analysis to prospective borrowers. The process of credit analysis of prospective debtors is carried out by coding the dummy variables involved in the research data. After that, the independent variable is estimated by its parameter value by maximizing the Likelihood function. The estimated value of the parameters was tested for significance by using the Likelihood Ratio test, the Wald test, and the Hosmer and Lameshow tests. At the 95% significance level, there are four independent variables that significantly affect problem loans, namely Age, Year_Emp, Income, and Debt_Income. The estimated parameter values of significance are substituted into the Binary Logistic Regression Model to determine the probability of debtor default. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-09-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/87 10.36407/jmsab.v2i2.87 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 2 (2019); 155 - 164 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/87/54

oai:ojs2.ejournal.imperiuminstitute.org:article/88 2022-09-13T15:10:15Z JMSAB:ART

Pengaruh physical evidence, harga dan produk terhadap kepuasan serta dampaknya terhadap loyalitas pelanggan hypermarket Jacobus, Vanessa The goal of this research was to analyze the effect of physical evidence, price and products on loyalty with customer satisfaction as a mediating variable of Hypermarket A and B in East Jakarta region. The population on this research were all the people who lived in East Jakarta and Bekasi which eased the researcher to find consumers from both Hypermarkets. Sampling method was using convenience sampling technique with the calculation of sampling using Slovin formula so it obtained at least 100 samples. The source of this research was a primary and secondary source. A primary source was collected by fill the questionnaires by respondents and literature studies as a second source. The method for analysis was the classic assumption test and partial t-test. The result of the hypothesis shows that; price and product were positively impacted on customer satisfaction and so do the satisfaction on customer loyalty.    Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-09-24 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/88 10.36407/jmsab.v2i2.88 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 2 (2019); 175 - 182 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/88/56

oai:ojs2.ejournal.imperiuminstitute.org:article/93 2022-09-13T15:10:15Z JMSAB:ART

Pengaruh good corporate governance terhadap profitabilitas perusahaan Subiyanti, Suci Zannati, Rachma The purpose of this study is to provide empirical evidence regarding the effect of the size of the Independent Commissioners and Managerial Ownership on Profitability as measured by ROA. The object of this study is a banking company listed on the Stock Exchange in the 2013-2017 period. Based on the purposive sampling method that is based on the criteria that have been determined, 15 companies were obtained as research samples. The analysis technique uses panel data regression using E-Views 9 software. The results of the study prove that the Independent Board of Commissioners has no significant effect on profitability, while managerial ownership has a significant effect on profitability. Implications and suggestions are explained in this study.   Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-09-20 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/93 10.36407/jmsab.v2i3.93 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 2 (2019); 165 - 174 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/93/55

oai:ojs2.ejournal.imperiuminstitute.org:article/95 2022-09-13T15:10:15Z JMSAB:ART

Strategi Manajemen Pembentukan Badan Usaha Milik Desa (BUM Desa) Nuraini, Eka Based on preliminary studies in Air Saga Village, the problems faced by villages to form BUM Desa are lack of ability to map village potentials, it is difficulty to find human resources who will manage BUM Desa, lack of understanding to start establishing BUM Desa, and lack of ability to compile BUM Desa administration.  These problems must be addressed immediately by conducting research activities aimed at formulating management strategies for the formation of BUM Desa, especially in Air Saga Village. The research method uses qualitative methods with the following steps: (1) conducting observations to obtain information about the potential of the village, (2) conducting interviews with village heads and BPD, (3) conducting FGD. The collected data were analyzed using qualitative descriptive techniques. The results showed that an aggressive strategy is the right strategy to form a BUM Desa in Air Saga Village, Tanjungpandan District, Belitung Regency. The implementation of the strategy for establishing BUM Desa must involve village facilitators and be evaluated in each of its activities   Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-12-06 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/95 10.36407/jmsab.v2i2.95 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 2 (2019); 183 - 192 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/95/68

oai:ojs2.ejournal.imperiuminstitute.org:article/96 2022-09-13T15:10:15Z JMSAB:ART

Kajian Budaya Organisasi Dalam Upaya Peningkatan Kinerja Pegawai Di Kalbis Institute Windayanti, Windayanti Sumbogo, Ignatius Ario Adiyasa, Nikolas Ivan Waskita This study aims to analyze the process of forming organizational culture at the Kalbis Institute, as well as providing advice and input on the application of work culture in improving employee performance at the Kalbis Institute. This study uses a qualitative approach with a qualitative descriptive design format through in-depth interviews and in-depth observation (participant-observers) that will be conducted to research informants. Data validity and data credibility are tested using triangulation techniques. The conclusion of this study is the application of organizational culture and employee performance at Kalbis Institute is good enough.   Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-12-21 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/96 10.36407/jmsab.v2i2.96 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 2 (2019); 193 - 202 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/96/70

oai:ojs2.ejournal.imperiuminstitute.org:article/97 2022-09-13T15:10:15Z JMSAB:ART

Pentingnya budaya kolaboratif : suatu tinjauan literatur Kasmawati, Yuni At present, cooperation between organizations and within organizations is demanded that an organization be able to compete. In the educational environment, collaborative culture is considered as an important component in influencing overall school success. Based on a literature review, this article discusses the importance of collaborative culture in educational organizations as a strategy in increasing school effectiveness and increasing teacher capacity. This research shows that collaborative culture has an important role not only at the teacher and student level but also at the school level and ultimately will improve the quality of the school. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-12-23 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/97 10.36407/jmsab.v2i2.97 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 2 (2019); 203 - 214 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/97/71

oai:ojs2.ejournal.imperiuminstitute.org:article/113 2022-09-13T15:10:15Z JMSAB:ART

Pengaruh persepsi online store dan offline store pada persepsi nilai dan dampaknya terhadap minat beli pada produk fashion Mariah, Mariah Nurbaiti, Dewi This study aimed to analyze the effect of the perception of online stores and offline stores to perceived value and its impact on buying interest fashion products in Jakarta. This study has a quantitative type of research with respondents of 100 consumers in Jakarta. The sampling method is purposive sampling. This study uses a quantitative research method by conducting a survey and the hypothesis test is done by path analysis method. The results of this study indicate that online perception is not a determinant of perceived value, while offline perception is proven to significantly affect perceived value of fashion products. In buying interest, perceived value is the only factor that can be considered as a determinant of buying interest in fashion products. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2019-12-23 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/113 10.36407/jmsab.v2i2.113 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 2 (2019); 215 - 222 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/113/72

oai:ojs2.ejournal.imperiuminstitute.org:article/114 2022-09-13T15:10:26Z JMSAB:ART

Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia Rahayu, Elizabeth Abstract The purpose of this research is to understand the influence of price and product quality of T-Mart Express Indonesia’s customer satisfaction. This research is a quantitative research by using the SPSS Statistic 22 with 112 respondent of the sample which is T-Mart Express Indonesia consumers in North  Jakarta who have bought the product three times or more by using non-probability sampling method and purposive sampling techniques. The measurement used was a questionnaire that was distributed through Google Form to the respondent. The result of hypothesis analysis shows that price and product quality significantly affect customer satisfaction. Implications and suggestions are explained in the article. Abstrak Tujuan dari penelitian ini adalah untuk memahami pengaruh harga dan kualitas produk terhadap kepuasan pelanggan T-Mart Express Indonesia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan SPSS Statistic 22 dengan sampel sebanyak 112 responden yaitu konsumen T-Mart Express Indonesia di Jakarta Utara yang telah membeli produk tiga kali atau lebih dengan menggunakan metode non probability sampling dan teknik purposive sampling. Pengukuran yang digunakan adalah kuesioner yang dibagikan melalui Google Form kepada responden. Hasil analisis hipotesis menunjukkan bahwa harga dan kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi dan saran dijelaskan pada artikel     Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-01-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/114 10.36407/jmsab.v3i1.114 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 1 (2020); 1-10 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/114/82

oai:ojs2.ejournal.imperiuminstitute.org:article/115 2022-09-13T15:10:26Z JMSAB:ART

Pengaruh Harga Dan Fitur Produk Terhadap Keputusan Pembelian Telepon Pintar Ermalina, Ermalina The purpose of this research is to understand the price and product feature towards purchase decision smartphone V. This research is a quantitative research by using the SPSS Statistic 25 with population unknown and 120 respondents of sample which use smartphone V in South Jakarta who have bought smartphone V. The sample design in this study uses non probability sampling method  and purposive sampling techniques. The result of this research data technical used multiple linear regression analysis and it shows significant effect both partially and simultaneously between price and product feature toward purchase decision. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-01-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/115 10.36407/jmsab.v3i1.115 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 1 (2020); 11-20 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/115/83

oai:ojs2.ejournal.imperiuminstitute.org:article/116 2022-09-13T15:10:26Z JMSAB:ART

Pengaruh Pemasaran Digital dan Suasana Toko Terhadap Minat Beli di Kedai Kopi S Albi, Khalifachri This study aims to analyze the influence of digital marketing and store atmosphere on buying an interest in Kedai Kopi S. Sources of data were obtained from observations on Kedai Kopi S’s customers in May 2019. The method used was the descriptive method by distributing questionnaires through Google Form, then processed using IBM SPSS Statistics application. Based on 105 respondents who have come to Kedai Kopi S and have accessed the Kedai Kopi S Instagram. The results show that digital marketing and store atmosphere affect buying interest. The accepted hypothesis was decided based on the results of the t value analysis. It can be concluded that Kedai Kopi S needs to improve promotion through social media so that consumers can consider more about coming to Kedai Kopi S. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-01-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/116 10.36407/jmsab.v3i1.116 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 1 (2020); 21 - 30 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/116/84

oai:ojs2.ejournal.imperiuminstitute.org:article/121 2022-09-13T15:10:26Z JMSAB:ART

Pengaruh kualitas layanan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening Zahara, Rita This study aims to determine whether the direct effect of service quality on loyalty and indirect influence through customer satisfaction. This type of research is a quantitative associative that discusses the influence of service quality on customer loyalty with customer satisfaction as an intervening variable. The object of research is the users of Gojek service applications during the period of October 2018 to August 2019. The path analysis technique is used to test the hypothesis. The results showed that service quality has an influence on customer satisfaction and customer loyalty, but satisfaction does not significantly affect loyalty so that the indirect relationship between quality and loyalty through customer satisfaction cannot be verified. Implications and suggestions are explained in the article.     Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-01-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/121 10.36407/jmsab.v3i1.121 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 1 (2020); 31 - 38 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/121/85

oai:ojs2.ejournal.imperiuminstitute.org:article/136 2022-09-13T15:10:26Z JMSAB:ART

Munculnya Digital Influencer Merubah Perilaku Konsumen Pada Promosi Produk, Pemilihan Produk, dan Keputusan Pembelian Generasi Milenial: Studi Pada Akun YouTube Ria SW Putlia, Grace Thioanda, Nataya Niken Indonesia shows a change in the behavior patterns of modern consumers who rely on social media sites to get information and reviews of desired products. In line with this, an interesting phenomenon is that after going through a pre-test, Bunda Mulia University students belonging to the millennial generation claimed that a lot of information on where to eat their destination came from digital influencers that they often watched through YouTube. Qualitative research with case study design was used as a research design. The results of the study stated that the 19 informants namely students in the millennial generation gave the same statement regarding digital influencers that indeed changed their consumer behavior, especially on the YouTube Ria SW account. The difference lies in the reason - behavioral variables, namely: digital influencers, products, and reference groups that have a direct impact. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-03-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/136 10.36407/jmsab.v3i1.136 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 1 (2020); 39 - 50 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/136/87

oai:ojs2.ejournal.imperiuminstitute.org:article/138 2022-09-13T15:10:26Z JMSAB:ART

Pemanfaatan Data Pemasaran Digital Dalam Penentuan Lokasi Geografis Terbaik Untuk Penempatan Iklan Produk Ramadhan, Tinton Darmo, Ika Suhartanti Penelitian ini bertujuan untuk mengetahui cara menggunakan data pemasaran digital yang diperoleh dari kampanye pemasaran iklan menggunakan “facebook ads” dalam menentukan lokasi geografis terbaik untuk penempatan iklan produk. Metode penelitian yang digunakan adalah eksperimen iklan dengan cara uji coba rancangan iklan produk yang menghasilkan data pemasaran digital. Data tersebut kemudian dianalisa dengan data penjualan pada periode iklan untuk mendapatkan lokasi geografis dengan performa terbaik yang dilihat dari wilayah yang menghasilkan penjualan terbanyak. Hasilnya dengan memfokuskan penempatan iklan pada wilayah yang menghasilkan penjualan terbanyak pada eksprerimen sebelumnya, persentase beban iklan dibandingkan pendapatan yang dihasilkan berhasil menurun dari 84% saat diatur penempatan-nya di seluruh Indonesia menjadi 47% di tingkat wilayah provinsi dengan penjualan terbanyak dan menurun lagi menjadi 31% saat di fokuskan di tingkat kota dengan penjualan terbanyak Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-06-06 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/138 10.36407/jmsab.v3i1.138 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 1 (2020); 51 - 64 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/138/108

oai:ojs2.ejournal.imperiuminstitute.org:article/140 2022-09-13T15:09:54Z JMSAB:ART

E-Government: Efektivitas Layanan Aplikasi Pegadaian Syariah Digital Service (PSDS) pada Cabang Pegadaian Syariah Bogor Baru Maulani, Denia The development is currently growing very rapidly, this is evidenced by the progress in various fields, especially technology. However, not all technology provides convenience and a positive impact for its users if it is not handled properly. This study aims to determine the effectiveness of online services carried out by Pegadaian Syariah Bogor Baru Branch through the Mobile Pegadaian Syariah Digital Service (PSDS) application in increasing the number of customers. The method used is an approach to the theory of e-servqual and management functions. The method of data collection was carried out by making observations at the New Bogor Sharia pawnshop by conducting interviews and observations. The effectiveness of PSDS is reviewed through 7 dimensions, namely efficiency, reliability, compliance, privacy services, responsiveness, compensation, and contact. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-12-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/140 10.36407/jmsab.v3i2.140 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 2 (2020); 185-194 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/140/273

oai:ojs2.ejournal.imperiuminstitute.org:article/167 2022-09-13T15:09:54Z JMSAB:ART

Faktor Fundamental Terhadap Tingkat Underpricing Perusahaan Yang Melakukan Initial Public Offering (IPO) Muhani, Muhani Pramelia, Nia Eka Molina, Molina This study aims to find out the influence of debt to equity ratio, return on asset, return on equity and firm size on the level of underpricing in companies that conduct an Initial Public Offering (IPO) in Indonesia Stock Exchange period 2014-2019. The population in this study is all companies that conducted an Initial Public Offering (IPO) in Indonesia Stock Exchange period 2014-2019. Determination of the sample using a purposive sampling method through certain criteria in order to obtain a sample of 115 companies. The analysis method used in this study was multiple linear regression method. The results showed that: (1) debt to equity ratio has positive and insignificant effect on the level of underpricing; (2) return on asset has negative and significant effect on the level of underpricing; (3) return on equity has negative and insignificant effect on the level of underpricing; and (4) firm size has negative and significant effect on the level of underpricing.  Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-12-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/167 10.36407/jmsab.v3i2.167 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 2 (2020); 171-184 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/167/268

oai:ojs2.ejournal.imperiuminstitute.org:article/178 2022-09-13T15:09:54Z JMSAB:ART

Dampak Pertumbuhan Ekonomi, Jumlah Penduduk Dan Belanja Modal Terhadap Pendapatan Asli Daerah Lestari, Diana Purnama Hariani, Swarmilah This study aims to determine the impact of economic growth, population, and capital expenditure on the original income of the district/city in Bengkulu Province. The population of this study is all regencies/cities in Bengkulu Province, amounting to 9 districts and 1 city. The sample consists of the entire population, using local government financial reports, regional financial statistical reports, and regional statistical reports for the period 2014 - 2018. The analytical method used in this study is the multiple linear regression analysis. The results of the study concluded that economic growth had a positive and significant impact on regional own-source revenue, the population had a positive and significant impact on regional own-source revenue, while capital expenditure had a positive and not significant effect on regional own-source revenuen.   Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-12-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/178 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 2 (2020); 77 - 84 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/178/139

oai:ojs2.ejournal.imperiuminstitute.org:article/180 2022-09-13T15:09:54Z JMSAB:BR

Book Review: Leadership Development in Emerging Market Economies Sari, Santi Retno Buku ini memberikan wawasan yang menarik terutama bagi teori pengembangan kepemimpinan dan juga bagi para praktisi dalam pengembangan kepemimpinan dan praktisi yang hendak menerapkan pengembangan kepemimpinan. Bahasa yang jelas dan mudah dipahami meskipun bagi pembaca yang masih awam dengan teori kepemimpinan. Buku ini mampu memberikan gambaran meskipun tidak menjadi hal yang pasti atau patokan utama, tetapi setidaknya memberikan gambaran bagaimana kepemimpinan di berbagai negara yang masuk ke dalam kategori emerging market economies  dikembangkan dan praktik-praktik kepemimpinan di negara tersebut, yang nantinya sebagai arahan kepemimpinan yang diperkirakan akan menguasai pasar dunia. Beberapa negara mungkin sudah tidak terlalu relevan atau tidak mewakili kejayaan emerging market economies dengan keadaan saat ini. Meski begitu, secara keseluruhan buku ini cukup mewakili kesuksesan negara-negara emerging market economies yang dikhususkan pada pengembangan kepemimpinan. Kesimpulannya, buku ini masih sangat relevan dan perlu untuk dibahas pada tahun-tahun ini. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-12-16 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/180 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 2 (2020) 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/180/237

oai:ojs2.ejournal.imperiuminstitute.org:article/182 2022-09-13T15:09:54Z JMSAB:ART

The Purchase Intention and Brand Equity in Co-Branding Indomie Rasa Chitato Sapi Panggang Putlia, Grace Food producers have a new challenge in this era, where producers are challenged to be able to offer a variety of products if they still want to exist in the midst of fierce competition. The phenomenon also seems clear that many brands collaborate and then launch new products. One of them is that some time ago Indofood released its Indomie Hype Abis Goreng Rasa Chitato Sapi Panggang.Qualitative research with case study design gets answers to existing research problems after successfully conducting data processing from 27 informants who meet the criteria. The answer to research issue 1 is that Indomie's purchase intention and brand equity Indomie rasa Chitato Sapi Panggang resulting from co-branding is very good from the viewpoint of the community. Also answered research problem 2 is that the co-branding of the two well-known brands can be a guarantee of new products that are sure to succeed in the market. The difference lies in the reason, namely: succeed in the market for a long period of time or just a trend, because a new thing will always attract attention either through purchase intention or brand equity. But the survival time in the market must not be spared. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-12-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/182 10.36407/jmsab.v3i2.182 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 2 (2020); 65 - 76 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/182/138

oai:ojs2.ejournal.imperiuminstitute.org:article/191 2022-09-13T15:09:54Z JMSAB:ART

Bank Financial Performance in Indonesia: Customer Assisted and Customer Transparent Ferli, Ossi Alfajri, Ilham Wahyu The purpose of this research is to determine the effect of innovation technology on the financial performance. Population of this research are 30 banks in Indonesia Stock Exchange in 2017 that conduct online banking. Samples for each bank are average from 3 respondents. The independent variable uses primary data obtained from questionnaire are Customer Independent, Customer Assisted, and Customer Transparent as a calculation of Innovation technology. The dependent variables use secondary data from financial reports in Indonesia Stock Exchange are financial performance which uses 5 indicators consisting of Non Performing Loans (NPL), Return on Assets (ROA) and Capital Adequacy Ratio (CAR). The data processing method used is the Partial Least Square (PLS) method using Smart PLS 3.0 software. The results show that Customer Independent have no significant effect on financial performance. Customer Assisted and Customer Transparent have a positive significant on financial performance Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-12-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/191 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 2 (2020); 85 - 96 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/191/140

oai:ojs2.ejournal.imperiuminstitute.org:article/221 2022-09-13T15:09:54Z JMSAB:ART

Determinant Citra Merek dan Dampaknya pada Keputusan Pembelian Sabun Mandi Lestari, Rahayu Elwisam, Elwisam Molina, Molina This study discusses issues related to purchasing decisions. Respondents in this study are consumers who buy and use then provide an assessment in the form of answers to questionnaires (questionnaires) that researchers provide that are in the Territory Tangerang and Depok. Analytical technique used to answer the hypothesis in this study using descriptive analysis method and analysis Smart Partial Least Square (PLS) with program SmartPLS 3.0 software.  The number of samples used are 100 respondents residing in Tangerang and Depok areas. The results conclude brand awareness has a negative role to the brand image, competitive advantage has a positive role to the brand image, and attitudes toward advertising have a positive effect on brand image. Brand image positively affects purchasing decisions. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-12-16 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/221 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 2 (2020); 149 - 160 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/221/238

oai:ojs2.ejournal.imperiuminstitute.org:article/222 2022-09-13T15:09:54Z JMSAB:ART

Job insecurity dan konsekuensinya pada kecemasan karyawan di saat pandemi COVID-19: peran God locus of control Achmadi, Achmadi The purpose of this study was to examine the relationship between job insecurity and employee anxiety while at the same time identifying coping strategies that could withstand the adverse effects of job insecurity by placing a God locus of control (GLC). A total of 132 employees from several companies were involved in this study. This study shows that Job insecurity positively affects employee anxiety levels. God's locus of control negatively affects anxiety and acts as a boundary condition to reduce the effect of job insecurity on employee anxiety. The analysis results provide knowledge relevant to the scientific literature related to the study of job insecurity and practical implications for reducing the effect of this phenomenon on employee anxiety levels amid the COVID-19 pandemic. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-12-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/222 10.36407/jmsab.v3i2.222 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 2 (2020); 161 - 170 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/222/241

oai:ojs2.ejournal.imperiuminstitute.org:article/259 2022-09-13T15:09:54Z JMSAB:ART

Pengaruh Return On Asset, Current Ratio, Struktur Aktiva, Dan Pertumbuhan Penjualan Terhadap Struktur Modal Ernawati, Fitria Budiharjo, Roy The purpose of this study was to determine the effect of return on assets, current ratio, asset structure, and sales growth on capital structure. This research uses secondary data in the form of the annual report. This study uses multiple linear regression analysis were for partial testing using the t statistical test and simultaneous testing using the ANOVA statistical test. A statistical test is done by the t-test and multiple linear regression analysis before this test is done first classic assumption test. The result of the research shows that: 1) Based on the partial research result, it can be seen that the amount of return on asset produced by the company has a positive significant effect on debt to equity ratio; 2) The current ratio of the company has a negative significant effect on debt to equity ratio; 3) The assets structure has a positive insignificant effect on debt to equity ratio; 4) The sales growth has a negative insignificant effect on debt to equity ratio; 5) Based on the results of the study simultaneously stated that the variable return on asset, current ratio, asset structure, and sales growth together have a significant influence on the debt to equity ratio. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-12-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/259 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 2 (2020); 97 - 108 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/259/141

oai:ojs2.ejournal.imperiuminstitute.org:article/260 2022-09-13T15:09:54Z JMSAB:ART

Pengaruh Pajak, Exchange Rate Dan Kepemilikan Asing Terhadap Transfer Pricing Saputra, Wendy Salim Angela, Caroline Agustin, Cindy The purpose of this study was to determine the factors that influence the transfer pricing policy of the company. This study uses secondary data, namely financial statements and annual reports of manufacturing companies listed on the Indonesia Stock Exchange (BEI) from 2016 to 2018. The sample selection technique that will be used is using a purposive sampling method. The analysis technique used is multiple linear regression analysis. Taxes and exchange rates have no effect on transfer pricing while foreign ownership has a positive effect on transfer pricing. The company has various reasons for conducting transfer pricing so investors need to carefully analyze company policies so as not to get caught up in the reports presented by the company's management. In addition, the government as a regulator must also review various policies related to transfer pricing to minimize the occurrence of adverse transfer pricing actions. The limited manufacturing companies with a multinational level so that the samples obtained are still limited and the lack of information about the transfer pricing carried out by the company. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-12-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/260 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 2 (2020); 109 - 116 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/260/144

oai:ojs2.ejournal.imperiuminstitute.org:article/261 2022-09-13T15:09:54Z JMSAB:ART

Pengaruh Green Intellectual Capital Terhadap Business Sustainability Josephine, Kezia Ciptadi, Bryan Alexander Aloysius, Jason Economically, the company tries to make a profit as part of its natural motivation (business). Meanwhile, socially, the company must also have a beneficial impact on the community so that its existence gets social legitimacy. This study examines the effect of Green Intellectual Capital (GIC) on Business Sustainability (BS). In practice, green intellectual capital consists of Green Human Capital (GHC), Green Structural Capital (GSC), and Green Relational Capital (GRC) that reflects the intangible assets owned by the company including knowledge, wisdom, experience, and innovation with due regard to environmental welfare. This study uses 150 data samples of manufacturing companies in the period 2016-2018. Hypothesis testing uses SPSS statistical software version 24. The results of this study prove that only GHC and GRC have an influence on BS. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-12-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/261 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 2 (2020); 117 - 128 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/261/143

oai:ojs2.ejournal.imperiuminstitute.org:article/262 2022-09-13T15:09:54Z JMSAB:ART

Pengaruh Inventory Turnover Dan Volume Penjualan Terhadap Laba Bersih Solikin, Agus This study aims to determine whether there is an effect between sales and inventory turnover on net income at UD. Sido Mulyo, which is located in Ds. Sumberjo, Sutojayan District, Blitar Regency. This study uses a quantitative approach with secondary data collection. The analysis technique used is multiple linear regression with the help of the SPSS program. The results showed that inventory turnover and sales both had a significant effect on net income. These results indicate that the net income received by the company can be predicted through an increase in inventory turnover and sales in accordance with the theory.   Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-12-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/262 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 2 (2020); 129 - 136 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/262/145

oai:ojs2.ejournal.imperiuminstitute.org:article/263 2022-09-13T15:09:43Z JMSAB:ART

Nature Republic dan Innisfree Sebagai Soft Power Brand Ambasador and Personality Korea Selatan di Indonesia Pratama, Aditya Putra Brand Ambassador is an instrument of achieving the interests of the state which is popularly used South Korea as one example of countries that use their Brand Using (Hallyu) as the mediums to get achieved success in Indonesia. in 2002, Indonesia began to look at South Korea by showing Korean drama with the introduction of Korean drama in Indonesia through private television. The reason for the development of Korean pop culture (Korean Wave) in Indonesia is the embodiment of globalization. In the communication and cultural dimensions, South Korea is increasingly recognized by the Indonesian public drama that aired in Indonesia became the gateway for the entry of other Korean cultural products or known by the name Hallyu / Korean Wave, such as Korean pop music (K-Pop), Korean food (K-Food ), and Korean language and letters (Hangeul). It also makes many products made in Korea also enter Indonesia, including cosmetics, automotive, electronics, etc. As a form of Korean Nation Brand in Indonesia. So, Indonesian people can feel about  (Hallyu) that came in. The purpose of this study will look at how Indonesia's attitude in responding to it and what is driving Indonesia's response to the phenomenon of Korean Skincare that uses as Diplomacy in Indonesia. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-01-16 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/263 10.36407/jmsab.v4i1.263 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 1 - 12 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/263/146

oai:ojs2.ejournal.imperiuminstitute.org:article/264 2022-09-13T15:09:43Z JMSAB:ART

Return on Asset dan Investment Opportunity Set dalam Memprediksi Dividend Payout Ratio Perusahaan Manufaktur Sektor Consumer Goods Fathony, Moch Among factors that may be instrumental in affecting the dividend payout decision, this study aims to determine the effect of return on assets (ROA) and investment opportunities on dividend distribution in a company. Using secondary data from 10 Consumer Goods companies listed on the Stock Exchange in the period 2015 - 2019, the data were analyzed using panel regression using EVIEWS. This study found that ROA and investment opportunities can predict the Dividend Payout Ratio in the Consumer Goods Industry. The results suggest that the more profitable a company is, the more likely it is to pay high dividends. Also, high investment opportunities are good position increases a firm's ability to pay dividends. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-01-17 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/264 10.36407/jmsab.v4i1.264 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 13 - 22 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/264/147

oai:ojs2.ejournal.imperiuminstitute.org:article/266 2022-09-13T15:09:43Z JMSAB:ART

Pengaruh Kepemimpinan Transformasional Dan Kompetensi Terhadap Kinerja Karyawan Yanti, Dyah Agustin Widhi Mursidi, Mursidi Running a business requires accuracy and speed from the operational process to the process of delivering goods to consumers. This development is supported by the ease of delivery of goods, both from producers to consumers. Goods can be shipped by land, sea, and air shipping. This is a business opportunity for business people who have a strategic location for the delivery route. This study uses a quantitative approach, by collecting data through surveys. Transformational leadership has a significant effect on the performance of employees of PT. Surabaya Container Terminal. Transformational Leadership of PT. The strong Surabaya Container Terminal will have an impact on employee performance. This is due to the application of idealized influence, the behavior of a leader that makes his followers admire, respect, and trust him. Competency results have a significant effect on the performance of employees of PT. Surabaya Container Terminal. This means that competence can improve employee performance. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-01-18 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/266 10.36407/jmsab.v4i1.266 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 23 - 34 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/266/148

oai:ojs2.ejournal.imperiuminstitute.org:article/267 2022-09-13T15:09:43Z JMSAB:ART

The Influence of Communication and Competence on the Commitment Which Has Impacts on the Organizational Citizenship Behavior Abadi, Ferryal The aim of this research is to analyze and study the influence of communication and competence on commitment which has impacts on organizational citizenship behavior (OCB). The population and sample of this research are the employees in the staff level of garment companies numbering 100 in the Nusantara Bonded Area. Data gathering uses questionnaires, interviews, observation, and documentation. Path analysis is used in processing SPSS software. This study indicate that (1) communication has a significant effect on commitment, while competence is not shown to be significant; (2) OCB can be explained by communication and competence, while commitment is not proven to significantly affect OCB. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-01-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/267 10.36407/jmsab.v4i1.267 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 35 - 42 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/267/154

oai:ojs2.ejournal.imperiuminstitute.org:article/268 2022-09-13T15:09:43Z JMSAB:ART

Analisis Pengaruh Religiusitas dan Kualitas Pelayanan terhadap Kepuasan Kerja: Studi Kasus pada Karyawan Industri Manufaktur Novitasari, Dewiana Asbari, Masduki Sasono, Ipang Penelitian ini bertujuan untuk menganalisis pengaruh religiusitas dan kualitas pelayanan (service quality) terhadap kepuasan kerja pada karyawan industri manufaktur, dengan mengambil sampel sebanyak 105 orang karyawan dari salah satu perusahaan industry manufaktur di Jawa Barat. Metode pengumpulan data menggunakan kuesioner. Metode analisis menggunakan Structural Equation Modeling (SEM), Smart PLS v.3.0. Hasil penelitian menunjukkan bahwa, religiusitas berpengaruh positif signifikan terhadap kualitas pelayanan. Religiusitas berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan. Hasil penelitan dapat digunakan sebagai dasar untuk meningkatkan dan memelihara kepuasan kerja karyawan pada industry manufaktur melalui peningkatan religiusitas dan kualitas pelayanan karyawan. Serta membangun kesiapan karyawan untuk menghadapi dunia industry yang makin sadar spiritual. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-03-09 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/268 10.36407/jmsab.v4i1.268 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 117 - 130 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/268/173

oai:ojs2.ejournal.imperiuminstitute.org:article/269 2022-09-13T15:09:43Z JMSAB:ART

Meningkatkan Kinerja Perusahaan Melalui Strategi Nilai: Peran Market Positioning Nurjanah, Siti This study aims to determine how value creation, value communication, value delivery can build a market positioning that will have an impact on company performance and create company sustainability. This research uses a qualitative approach. The informants used in this study are creative industry business owners, marketing managers, and consumers. The analysis of this research uses VRIO analysis. The results of this study indicate that value creation. value communication, value delivery will strengthen market position and increase company performance because it will have implications for sustainable competitive advantage. The implication of research can be used by the creative industry as information that can be used for decision making. This research is only limited to the creative industry in Yogyakarta. This research can be developed for other cities value creation, value communication, value delivery, market positioning, performance Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-03-04 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/269 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 91 - 102 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/269/169

oai:ojs2.ejournal.imperiuminstitute.org:article/270 2022-09-13T15:09:43Z JMSAB:ART

Strategi Pengembangan Wilayah Agritourism di Pegunungan Menoreh Berbasis Pemberdayaan Komunitas Ramadhan, Tinton Astono, Anjar Dwi Parmenas, Naik Henokh This study intends to obtain an effective and efficient strategy in the development of agritourism areas based on community empowerment. This study used a qualitative approach with six sources consisting of groups leaders of tourism enthusiasts, the members and representatives from the government. The analysis used in this research is SWOT with content analysis techniques IFAS, EFAS, and SFAS. The findings in this study indicate that there is still a very large potential for tourism, especially related to non-mainstream tourism such as cultural tourism, educational tourism and also religion tourism. The suggestion that can be given in this research is that there is a need for penta helix synergy in this community-based agritourism development strategy. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-03-04 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/270 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 103 - 116 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/270/170

oai:ojs2.ejournal.imperiuminstitute.org:article/271 2022-09-13T15:09:43Z JMSAB:ART

Identification of The Characteristics of Menoreh Coffee and Cocoa Potential and Its Contribution to Tourism Astono, Anjar Dwi Herwin, Herwin This study intends to obtain an effective and efficient strategy in the development of agri-tourism areas based on community empowerment. This study used a qualitative approach with six sources consisting of group leaders of coffee and cocoa farmers as well as tourism enthusiasts and representatives from the government. The analysis used in this research is VRIO framework and content analysist. The findings in this study indicate that there is still a very large potential for tourism, especially related to non-mainstream tourism such as cultural tourism, educational tourism and also religion tourism. Increasing the role of the government can be in the form of making regulations that favor farmers and entrepreneurs of coffee and cocoa commodities as well as initiating triple helix cooperation between farmers, government and investors. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-03-09 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/271 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 131 - 142 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/271/174

oai:ojs2.ejournal.imperiuminstitute.org:article/275 2022-09-13T15:09:43Z JMSAB:ART

Menguji Dampak Latar Belakang Pendidikan Pada Intensi Kewirausahaan Mahasiswa Menggunakan Theory of Planned Behavior Syaputra, Andi By taking a Theory of Planned Behavior (TPB), this study examines the relationship between students' entrepreneurial, attitude (AT), subjective norms (SN), and perceived behavior control (PBC). The data used in the analysis is from 150 graduate students from 12 universities in Yogyakarta. The results indicate that attitudes and perceived behavior control significantly influenced students' entrepreneurial intentions, but not subjective norms. This study helps understand the role of a qualified educational background, namely the Master of Management in shaping entrepreneurial intentions. Finally, this study reveals the importance of examining students' entrepreneurialism in today's digital age. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-02-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/275 10.36407/jmsab.v4i1.275 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 43 - 52 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/275/162

oai:ojs2.ejournal.imperiuminstitute.org:article/276 2022-09-13T15:09:31Z JMSAB:ART

Analisis Kinerja Pemasaran UMKM Produk Olahan Singkong di Wilayah Lebak-Banten Astuti, Miguna Handayani, Tati The purpose of this research To realize economic and social resilience, which is oriented towards poverty alleviation in the context of community welfare in the Lebak Regency, Banten, through product innovation analysis, Market Orientation, and Entrepreneurship orientation towards the MSME marketing performance of cassava processed products in the Lebak-Banten region. The research method used was a mixed-method, with a population of SMEs processed by cassava in the Cibadak area, Lebak, Banten. The number of respondents used was 72 respondents. Product innovation and entrepreneurial orientation do not affect marketing performance, but market orientation has significantly related to marketing performance. The MSMEs in Lebak Banten are not supported by inappropriate information technology. In this case, it is to improve the entrepreneurial orientation of the MSME actors by displaying all products that are sold either the same or not the same as the intended product so that consumers walk on their own to see the uniqueness said indirectly. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-07-24 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/276 10.36407/jmsab.v4i2.276 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 331 - 342 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/276/214

oai:ojs2.ejournal.imperiuminstitute.org:article/278 2022-09-13T15:09:43Z JMSAB:ART

Analisis Dinamis Hubungan Antara Harga Saham dan Variabel Makroekonomi Harun, Paulina Previous research has proven the influence between interest rates, inflation, exchange rate, trade balance, industrial production index on stock prices. By using the Autoregressive Distributed Lag (ARDL) model approach and the 13 companies listed on the IDX, in this study, we will look deeper into the dynamics of long-term and short-term relationships for the aforementioned variables. The research period starts from January 2015 to December 2019, during which time there were many global upheavals that had a considerable impact on the Indonesian economy, through the ARDL model of interest rates, inflation, exchange rate, trade balance, industrial production index, and stock prices are proven to have long-term cointegration or move together in the long term. But not only in the long run, but these seven variables also have a dynamic short-term relationship that has a sufficient speed of adjustment towards equilibrium per month. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-03-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/278 10.36407/jmsab.v4i1.278 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 77 - 90 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/278/168

oai:ojs2.ejournal.imperiuminstitute.org:article/279 2022-09-13T15:09:43Z JMSAB:ART

Pengaruh Disiplin Kerja, Pelatihan Kerja Dan Motivasi Terhadap Kinerja Karyawan Sinambela, Sarton Naibaho, Parel Simanjuntak, Erwin Wijiangkara, Gilang This Study aims to see relationship between work discipline, job training, and motivation towards employee performance at PT. Karya Indah Multiguna. The data used in this study are primary data obtained from 86 respondents who have filled out a questionnaire. This study uses multiple linear regression analysis, hypothesis testing with the t-test and f-test methodes and to see the determinant coefficien. The test result of multiple linear regreession analysis : X1 sig value (0,001<0,05), then HA is accepted which means that there is a significant effec of work discipline on employee performance, X2 (0,001<0,05) then HA is accpeted which means there is a significant effect on job traning performance, and X3(0,000<0,05) then HA is accepted which means that there is a significant effect of motivation on performance. The results of the research simultaneosly show that f count > f table with results (168,842>2,715) so simultaneously work discipline, job training and motivation have a simultaneous effec on perfomance. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/279 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 217 - 240 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/279/198

oai:ojs2.ejournal.imperiuminstitute.org:article/282 2022-09-13T15:09:31Z JMSAB:ART

Pengaruh Literacy Financial, Experienced Regret, dan Overconfidence Terhadap Pengambilan Keputusan Investasi Di Pasar Modal Budiman, Iskandar Maulana, Zefri Kamal, Safwan This study aims to determine the effect of financial literacy, experienced regret, and overconfidence on investment decision making in the capital market. Method of this study was a quantitative approach. This study used nonprobability sampling and determined the number of samples from a population using quota sampling based on certain criteria in accordance with research conducted by researchers. The determined sample was 45 respondents. Respondents criteria were all investors who actively transact at least one day several times a transaction and a maximum of once a month transactions and investors who have experienced adverse events in stock investments such as losses but are still actively transacting. This study used a Likert scale measurement. The results of this study was based on a partial test showing that financial literacy did not affect investment decision making in the capital market, while experienced regret, and overconfidence affect investment decision making in the capital market. The conclusion of this study was based on the analysis of the coefficient of determination (adjusted R2) that 47.3% of the variation in the value of investment decision making in the capital market at IAIN Langsa Investment Gallery was determined by three influential variables, namely financial literacy, experienced regret, and over-confidence. While the remaining 52.7% was explained by other variables not included in the equation above. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-07-24 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/282 10.36407/jmsab.v4i2.282 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 321 - 330 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/282/213

oai:ojs2.ejournal.imperiuminstitute.org:article/283 2022-09-13T15:09:54Z JMSAB:ART

Digital Transformation And Its Impacts on Sustainable Competitive Advantage: The Moderating Role of Entrepreneurial Innovation Iskandar, Donant Alananto Wahyudi, Triyono Arief bin Ahmad, Fakhrorazi This research aims to analyze the effect of dynamic capabilities and market opportunities towards digital innovation and analyze the moderating effect of technological disruption towards the influence of dynamic capabilities and market opportunities on digital innovation. This research will be conducted as quantitative research. The questionnaire will be developed to measure all of the variables and will be distributed to the senior staff of the digital business companies. Four hypotheses will be tested. This research will contribute to the empirical evidence of the effect of dynamic capabilities and market opportunities towards digital innovation and analyze the moderating effect of technological disruption on the influence of dynamic capabilities and market opportunities on digital innovation Lembaga Pengembangan Manajemen dan Publikasi Imperium 2020-12-20 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/283 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 2 (2020); 137 - 148 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/283/233

oai:ojs2.ejournal.imperiuminstitute.org:article/287 2022-09-13T15:09:43Z JMSAB:ART

From Leadership to Innovation: Managing Employee Creativity Asbari, Masduki Purba, John Tampil Hariandja, Evo Sampetua Sudibjo, Niko This study focuses on innovation by individual employees. This study aimed to measure the effect of leadership autonomy support (LAS) on individual innovative behavior (IIB) of MSMEs' employees in Banten which are mediated by individual creativity (IC). The data collection was done by simple random sampling of the employees of five MSMEs in Banten. The returned and valid questionnaire results were 97 samples. Data processing was used SEM method with SmartPLS 3.0 software. The results of this study concluded that leadership autonomy support has a positive and significant effect on individual innovative behavior, both directly and indirectly through mediating individual creativity. This new research proposed a model for building individual innovative behavior among the MSMEs' employees in Banten through enhancing leadership autonomy support with individual creativity as a mediator. This research could pave the way to improve employee readiness in facing the era of industrial revolution 4.0. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-03-23 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/287 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 143 - 154 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/287/176

oai:ojs2.ejournal.imperiuminstitute.org:article/297 2022-09-13T15:09:43Z JMSAB:ART

Ekplorasi Penyaluran Bantuan Subsidi Upah (BSU) Tenaga Kependidikan Non PNS Selama Pandemi COVID-19 Amri, Lala Hucadinota Ainul Amri, Whan Augustin Ainul This study aims to explore the distribution of wage subsidy assistance in accordance with the government's objectives, this study will answer whether BSU is right on target and minimizes the spread of the corona virus in the Ministry of Education and Culture. The research method used is exploratory and descriptive. Exploratory is used to provide in-depth explanations, while descriptive is used to analyze the study qualitatively in order to obtain findings and descriptions of a phenomenon that occurs. The results of this study found that; BSU distribution is right on target without any significant obstacles, the distribution mechanism is ineffective in suppressing the spread of the corona virus. Distribution through government banks found technical obstacles in the form of recipient validation which required visiting the channeling bank with a relatively long service time so that it created a potential crowd, even though there had been prevention in the form of strict implementation of protocols but conditions became more complicated where the assistance of teachers and lecturers coincided with government stimulus assistance. other, so the goal of suppressing the spread of the corona virus is contrary to the results of this study. Further research recommends researching appropriate dispensing methods.. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/297 10.36407/jmsab.v4i1.297 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 181 - 188 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/297/187

oai:ojs2.ejournal.imperiuminstitute.org:article/298 2022-09-13T15:09:43Z JMSAB:ART

Implications of Transmigration Program Implementation Towards Transmigrant Welfare Levels Febriansyah, Febriansyah Natakesuma, Irwan This study aims to determine the factors contributing to the transmigration program to the welfare level of transmigrants and compare aspects of the development of the welfare level of transmigrants at transmigration locations from before and after people become transmigrants. The research was conducted at the Transmigration location, Fajar Baru Village, Panca Jaya District, Mesuji Regency. The method used is quantitative, using questionnaires and document searches that are relevant to the research topic. The results showed that transmigrants were still categorized as poor or underprivileged. Some of the things that cause this situation include: First, the transmigrants do not have permanent jobs and only rely on work as farmers; and Second, the rice fields they own still have not produced anything, because the harvest period has not yet entered so that many transmigrants change professions to become casual workers. Practical implications can be done by carrying out more effective coaching by paying attention to the economic, socio-cultural, and mental-spiritual fields. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/298 10.36407/jmsab.v4i1.298 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 189 - 198 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/298/188

oai:ojs2.ejournal.imperiuminstitute.org:article/299 2022-09-13T15:09:43Z JMSAB:ART

Pemodelan Tingkat Kepatuhan Standard Akuntansi dan Kebijakan Dividen Siladjaja, Muljanto This study aims to examine the level of management compliance with accounting standards in carrying out the publication of financial reports. By modifying the innate accruals quality on future performance. The research presents an interactive model between earnings quality and future performance, especially predictions with a high degree of accuracy. The phenomenon that occurs is that many companies use dividend policies with high yields, so researchers are interested in using dividend policies as a moderating variable. This study uses a multiple regression model with moderation through data collection of companies in the manufacturing industry for the period 2015 and 2017. This study provides a mapping between investor perceptions and earnings quality through the Game Theory approach and Bayes Theorem in predicting investment decisions. Regulators must establish a dividend policy as a management requirement when there are positive earnings. The implication of a high yield dividend policy reduces the intensity level of internal conflicts and helps management to obtain a low cost of capital so that there are better prospects for the future. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-02-25 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/299 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 53 - 68 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/299/166

oai:ojs2.ejournal.imperiuminstitute.org:article/300 2022-09-13T15:09:43Z JMSAB:ART

The The Effect of Service Quality and Customer Satisfaction on Customer Loyalty Panday, Rorim Nursal, Muhammad Fadhli This study aims to know how service quality and customer satisfaction affect McDonald's customer loyalty. The object of this research is McDonald's fast food Restaurant. This type of research is quantitative and analysis techniques using multiple linear regression. The sample of this study was 210 respondents who were selected by the convenience sampling method. The results of this study are that Service Quality and Customer Satisfaction partially and simultaneously have a positive and significant effect on Customer Loyalty. Therefore, McDonald supposes that customers consider fast service, so they should minimize customer queues, to provide better price quotes to customers, and Mc Donald should continue to improve the quality of its services. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-06-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/300 10.36407/jmsab.v4i1.300 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 171 - 180 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/300/186

oai:ojs2.ejournal.imperiuminstitute.org:article/303 2022-09-13T15:09:43Z JMSAB:ART

Model Hubungan Empowering Leadership, Spiritual Value, Co-Worker Incivility dan Work Engagement Ikhwan, Ikhwan This study aims to examine the relationship model of empowering leadership, spiritual value, incivility, and work engagement. A total of 396 participants (57 percent women) were sampled and hierarchical regression techniques were used to test the hypothesis. The results showed that empowering leadership and organizational spiritual values had a significant impact on work engagement, however, incivility was not shown to moderate the relationship between empowering leaders and work engagement. The practical implications that can be given from these findings are: leadership styles that lead to employee empowerment can have a unique effect on employees' work attitudes and behavior so that companies need to provide leaders and managers with training and development programs to develop leadership models that can act effectively and willingly. delegated authority. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-03-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/303 10.36407/jmsab.v4i1.303 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 67 - 76 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/303/167

oai:ojs2.ejournal.imperiuminstitute.org:article/309 2022-09-13T15:09:43Z JMSAB:ART

Analisis Hubungan Kepemimpinan Dan Budaya Organisasi Dengan Motivasi Kerja Dalam Penerapan Good Governance Situmeang, Leris The purpose of this study is to examine and analyze the relationship of leadership and organizational culture with the implementation of good governance through work motivation in Sitahuis District, Central Tapanuli Regency. The total population and sample of this study were 57 people. Data was collected by using questionnaires and interviews. The method of data analysis in this study used descriptive analysis and path analysis. The results indicate that leadership and organizational culture positively correlate with motivation and implementation of good governance. Implications and suggestions are described in the article. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/309 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 305 - 314 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/309/203

oai:ojs2.ejournal.imperiuminstitute.org:article/310 2022-09-13T15:09:43Z JMSAB:ART

Analisis Pengaruh Pelatihan Dan Kompensasi Terhadap Kepuasan Kerja Pegawai Di Badan Penanggulangan Bencana Daerah Kabupaten Tapanuli Tengah Simanjuntak, Deni Hendra Absah, Yenni Lubis, Arlina Nurbaity The purpose of this study is to find out and to analyze the effect of training and compensation on job satisfaction at the Regional Disaster Relief Agency in Central Tapanuli Regency. The population in this research was 105 people and the sample was taken was 51 people. The data will be collected using both questionnaires and interviews. Questionnaires will firstly be tested using validity and reliability test. The analysis method which is/was used was multiple linear regressions. Based on the result of the research, it is known that training and compensation positively affect employee satisfaction; partially, training affects employees’ satisfaction positively and significantly, dominant compensation variable affects employees’ satisfaction which means that compensation variable influence more than training in increasing employee satisfaction Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-07-09 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/310 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 269 - 278 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/310/200

oai:ojs2.ejournal.imperiuminstitute.org:article/311 2022-09-13T15:09:43Z JMSAB:ART

Analisis Pengaruh Komitmen Organisasi, Pengawasan, dan Insentif Terhadap Kinerja Karyawan Irsyan, Andrian Absah, Yenni Lubis, Arlina Nurbaity The purpose of this study is to find out and analyze how organizational commitment, supervision, and incentives together affect the performance of employees in the Tirta Nauli Regional Water Company Sibolga City. The population in the study was 108 people and the sample was 52 people. Data collected by questionnaire and interview. The analytical method used is multiple regression analysis. The research results obtained where the determination test shows the variable organizational commitment, supervision, and incentives are able to affect the performance variable. Organizational commitment supervision and incentives together have a positive and significant effect on employee performance. Partially organizational commitment positive and significant effect on employee performance. Partially supervision positive and significant effect on employee performance. Partially incentives positive and significant effects on employee performance. Of the third independent variable covering organizational commitment, supervision, and incentives is known that partially incentives variable have the most dominant influence on employee performance. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/311 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 295 - 304 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/311/202

oai:ojs2.ejournal.imperiuminstitute.org:article/313 2022-09-13T15:09:43Z JMSAB:ART

Analysis of Strength & Weakness, Using the Concept of Resource-Based View with the VRIO Framework in Sharia Cooperatives Ariwibowo, Prasetio Saputro, Firdaus Budhy Haryanto, Haryanto This type of research used in this study is a qualitative research method. Determination of respondents is done by means of Non Probability sampling (purposive sampling). The Resource-based View of the Firm approach to test data analysis in this study aims to determine the potential of internal resources that differentiate one BMT / other sharia cooperative from other BMT / sharia cooperatives, which can make one BMT / other sharia cooperative be superior to that. another. Findings. (There are criteria that can be used to determine whether a resource has a competitive advantage or not. In an industry there must be BMT / sharia cooperatives that are superior, becoming market leaders compared to other sharia BMT / cooperatives even though they all face the same external environment, it can be seen that the internal environment is what differentiates one BMT / other sharia cooperatives from BMT / Another sharia cooperative, which can make one BMT / other sharia cooperative be superior to the others. So that, the conditions of financial institutions can be used by stakeholders and stockholders to evaluate the performance of financial institutions in applying the principles of prudence, compliance with applicable regulations, and risk management. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/313 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 279 - 294 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/313/201

oai:ojs2.ejournal.imperiuminstitute.org:article/316 2022-09-13T15:09:31Z JMSAB:ART

Analisis Pengaruh Innovativeness, Rewards and Punishment, serta Career Advancement Terhadap Strategi Kinerja Unggul Sumbogo, Ignatius Ario Meliana, Vina Talent Management is the key to organizational success in an era of complex global economic competitions and developments. The talent management process is an effort to acquire superior talent, build, develop and produce superior employees to be prepared in key positions in the organization. This study is structured specifically to analyze the effect of innovation, reward and punishment, and career advancement in the company's superior performance strategy. This research was conducted with a quantitative quantitative approach with 60 respondents. The results showed that the innovation and reward and punishment variables had a significant effect on the superior performance strategy, while career advancement had no effect. Simultaneously the effect of the three independent variables on the dependent variable reached 71,2%.     Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-09-20 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/316 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 441 - 448 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/316/232

oai:ojs2.ejournal.imperiuminstitute.org:article/319 2022-09-13T15:09:43Z JMSAB:ART

Pengaruh Knowledge Management terhadap Kinerja Inovasi: Studi Kasus Perusahaan Manufaktur Indonesia Napitupulu, Bonar Bangun Jeppri Johan, Muhammad Budiadnyana, Gusti Nyoman Hutagalung, Dhaniel Nadeak, Multi Meningkatkan kinerja inovasi perusahaan manufaktur adalah salah satu isu terkini di era Revolusi Industri 4.0 saat ini. Faktor kurangnya pengetahuan telah disebutkan sebagai salah satu faktor penghambat kinerja inovasi organisasi. Mengingat masalah ini, penelitian ini mencoba untuk menyelidiki praktik dan efek proses knowledge management (dengan dimensi knowledge acquisition, knowledge dissemination, dan knowledge application) terhadap kinerja inovasi di industry manufaktur. Pendekatan Partial Least Square (PLS) digunakan untuk menganalisis data yang diperoleh dari 170 karyawan manajerial dari salah satu perusahaan manufaktur di Tangerang Indonesia. Hasil yang diperoleh menunjukkan bahwa seluruh dimensi proses knowledge management (manajemen pengetahuan) berpengaruh positif dan signifikan terhadap kinerja inovasi. Akhirnya, berdasarkan temuan yang diperoleh, rekomendasi dan saran untuk penelitian selanjutnya telah diberikan dalam pembahasan lanjut penelitian ini. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/319 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 253 - 268 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/319/199

oai:ojs2.ejournal.imperiuminstitute.org:article/321 2022-09-13T15:09:43Z JMSAB:ART

Karakteristik Perusahaan dan Return Pemegang Saham Merger dan Akuisisi di Indonesia Setiawan, Rahmat Anjanarko, Muhammad Wildan Nurrahman This research tests the effects of firm’s characteristics such as free cash flows, firm’s size and firm’s leverages to acquirer stockholder's return. This research used quantitative approach with ordinary least square regression techniques. This study has 38 firm sample with 49 observations from 2010-2018 that announce merger and acquisitions in Indonesia. The results shows that free cash flows, size and leverage have negative effect on acquirer stockholders' return. Penelitian ini memiliki tujuan untuk menguji pengaruh karakteristik perusahaan seperti arus kas bebas, ukuran dan leverage perusahaan terhadap return pemegang saham merger dan akuisisi. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik regresi ordinary least square. Sampel perusahaan ini berjumlah 38 dengan jumlah observasi 49 perusahaan dari tahun 2010-2018 yang mengumumkan merger dan akuisisi di Indonesia. Hasil menunjukkan arus kas bebas, ukuran dan leverage perusahaan berpengaruh negatif terhadap return pemegang saham merger dan akuisisi. Keywords: Merger and acquisitions, stockholders’ return, free cash flow, firm size, leverage. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-06-14 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/321 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 155 - 170 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/321/180

oai:ojs2.ejournal.imperiuminstitute.org:article/323 2022-09-13T15:09:31Z JMSAB:ART

Pengaruh Corporate Governance Terhadap Manajemen Pajak Hidayat, Wastam Wahyu Soehardi, Soehardi Husadha, Cahyadi This research aims to determine the influence of the number of Commissioners, the percentage of independent commissioners, and the compensation of the Board of Commissioners and the directors on tax management. A sample of one of the ten companies in the manufacturing sector listed on the Indonesia Stock Exchange during 2014-2018 using the Purposive sampling method. The study used multiple linear regression analysis techniques with SPSS aids (Statistical Product and Service Solutions). The results of the partial study showed that the number of Commissioners (BOARD) was positively influential in the tax management (ETR) while the percentage of independent commissioners (INDEP) and the compensation of the BOC and the Board of Directors (COMP) did not affect the tax management (ETR). Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-09-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/323 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 429 - 440 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/323/231

oai:ojs2.ejournal.imperiuminstitute.org:article/326 2022-12-29T19:21:32Z JMSAB:CS

Strategi peningkatan kinerja SDM sebagai upaya pemulihan pariwisata pada Balkondes kawasan Borobudur Verawati, Dian Marlina Achsa, Andhatu Novitaningtyas, Ivo This study aims to analyze the internal and external factors of human resource performance to formulate a strategy to improve human resource performance at Balkondes in the Borobudur area to restore tourism in the new normal era. This research uses a descriptive qualitative approach. Primary data were obtained based on interview data collection methods and participatory observation. SWOT analysis, IFAS, and EFAS were used as data analysis methods. The results showed that a change in strategy was necessary. Strategy formulations for improving human resource performance include increasing the intensity of human resource training and development programs and increasing the competence of human resources to create an integrated tour package according to the needs of tourists. Moreover, management needs to provide adequate health facilities for human resources, increase cooperation with other tourism actors, and create long-term human resource development planning. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2022-12-14 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/326 10.36407/jmsab.v5i2.326 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 5 No 2 (2022); 305 – 318 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/326/399

oai:ojs2.ejournal.imperiuminstitute.org:article/327 2022-09-13T15:09:43Z JMSAB:ART

Analisis Corporate Governance dalam Kemitraan Pemerintah dan Badan Usaha Bidang Infrastruktur Hendratni, Tyahya Whisnu Harsono, Hindradjid Soemarsono, DW The purpose of the study was to determine: The influence of Corporate Governance in the Government and Business Entity Partnership (PPP) in the infrastructure sector, the main factors that can affect the Government and Business Entity Partnership (PPP) in the Infrastructure sector and How to apply the principles of Corporate Governance in the Government and Business Entity Partnership ( PPP ) in the infrastructure sector in Indonesia. The population and subjects studied are a group of people who understand the Government and Business Entity Partnership (PPP), namely from the Association of Professional Experts on Government Partnerships and Indonesian Business Entities (PAP-KPBUI) as many as 142 people. For data analysis used in this study use Ordinary Least Square (OLS) regression estimation technique to analyze the relationship between the independent variable and the dependent variable. Data processing is carried out using SPSS 23. The results of the study can be seen that the variables of Transparency, Accountability, Responsibility, Independence, and Justice together have a contribution of influence of PPP in the Infrastructure sector. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/327 10.36407/jmsab.v4i1.327 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 199 - 206 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/327/191

oai:ojs2.ejournal.imperiuminstitute.org:article/329 2022-09-13T15:09:31Z JMSAB:ART

Pengaruh E-Service Quality Dan E-Wom Terhadap Keputusan Pembelian Kosmetik di Aplikasi Soco Putri, Fadilla Anggraini Pramudya Patrikha, Finisica Dwijayati This study aims to explain and analyze influence E-Service Quality and E-WOM (Electronic Word of Mouth) of the purchase decision cosmatics in application SOCO by Sociolla. The total sampel is 200 respondents using the Non Probability Sampling method. For data collected using questionnaire with a ratio measurement likert scale of 10 choices, using Google Form. Data processing used multiple linear regression analysis techniques using SPSS 25 version. The results showed that E-Service Quality had significant effect on the purchase decision with a coefficient of 0,345 and E-WOM (Electronic Word of Mouth) had significant effect on the purchase decision with a coefficient of 0,358. Simultaneously E-Service Quality and E-WOM (Electronic Word of Mouth) had a significant effect on the purchase decision with a calculated F value of 207,963. Form this research is expected for further researchers and can be a marketing strategy in an e-commerce.   Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-10-11 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/329 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 449 - 460 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/329/235

oai:ojs2.ejournal.imperiuminstitute.org:article/332 2022-09-13T15:09:31Z JMSAB:ART

Pengaruh Current Ratio, Debt To Equity Ratio, Total Asset Turnover dan Net Profit Margin Terhadap Profitabilitas Dewi, Agustin Chandra Estiningrum, Sri Dwi This study aims to examine and determine the effect of the Current Ratio, Debt to Equity Ratio, Total Asset Turnover, and Net Profit Margin on Profitability (Return on Assets). The research uses an associative approach, and the type of data used is quantitative in the form of secondary data, which is analyzed using a financial ratio scale. The population in this research is the food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the 2017-2019 periods, which are 26 companies. There were 12 manufacturing companies in the food and beverage sub-sector that met the criteria so that the sample to be used was 36. The results showed that the current Ratio had no significant effect on Return on Assets. Meanwhile, theDebt to Equity Ratio, Total Asset Turnover, and Net Profit Margin significantly affect Return on Assets. The research results will also have implications for business actors. Companies must be able to utilize their assets and capital optimally and efficiently and continuously monitor how their financial health is, primarily related to matters that can affect the company's profitability, such as related to asset management and owned capital. In order to be able to maintain the viability of the business or company.  Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-08-24 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/332 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 409 - 420 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/332/234

oai:ojs2.ejournal.imperiuminstitute.org:article/339 2022-09-13T15:09:31Z JMSAB:ART

Faktor-Faktor yang Mempengaruhi Pajak Pertambahan Nilai pada PT. Unilever Indonesia Tbk Yuliyanti, Agustin Adi Estiningrum, Sri Dwi This research aims to determine the factors that can affect the value added tax such as inflation, interest rates, and the value of exports at PT. Unilever Indonesia, Tbk. Research with a quantitative approach with secondary data types, namely periodic data (time series). The population of this research is the company's financial statements PT. Unilever Indonesia, Tbk for the period of the quarter or quarter in the period 2006-2020 or 15 years with a sample of 60 data. Furthermore, the data were analyzed using multiple linear regression assisted by SPSS Version 26 program. The results showed that interest rates and export values ​​had no effect on value added tax, while inflation had a significant effect on value added tax. Even though inflation can increase VAT through selling prices, but inflation that is too high can reduce people's purchasing power so that company sales will decrease, thus this can indicate to PT Unilever Indonesia, Tbk and also other companies that there is a need for detailed supervision of the supply chain. When inflation occurs, the company is advised to continue to produce in the amount it should and the sales chain such as distributors and retailers to continue to distribute normally, this aims to avoid product shortages and continue to increase inflation. In addition, the government is required to manage inflation effectively and efficiently so that the production strategy is not disrupted by price increases.  Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-09-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/339 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 421 - 428 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/339/230

oai:ojs2.ejournal.imperiuminstitute.org:article/341 2022-09-13T15:09:31Z JMSAB:ART

PT Bumi Suksesindo Corporate Social Responsibility Grows New Entrepreneurs Abidin, Zainal Mais, Rimi Gusliana Micro, small and medium enterprises (MSMEs) occupy a strategic position in Indonesia, not only regarding economic growth but also on equal distribution of income in society. In various crisis conditions, the resilience of MSMEs has been tested. The Indonesian government always pays special attention to this business group through multiple departments or ministries. Apart from the government, the private sector also pays great attention to multiple levels of MSME development through corporate social responsibility (CSR) programs. This study aims to explore and elaborate on PT BumiSuksesindo's CSR programs in fostering new entrepreneurs. The analysis was carried out on six in-depth interviews with beneficiaries/groups of beneficiaries. These findings indicate that the company's CSR program is a charity program (donation) and empowerment (empowerment). The benefits of the BSI CSR program are also manifested in forming new entrepreneurs. The implications of this research can be taken into account by stakeholders to continue the program to foster new entrepreneurs in the operating locations.. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-07-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/341 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 343 - 352 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/341/216

oai:ojs2.ejournal.imperiuminstitute.org:article/344 2023-07-02T16:47:34Z JMSAB:ART

Efikasi diri, kepuasan kerja, pengembangan karir dan perilaku kewargaan organisasional pada guru Wiryanti, Dwi Astuti, Miguna Setiadi, Iwan Kresna Iswanto, Acim Heri This quantitative study aims to determine the effect of self-efficacy, job satisfaction, and career development on organizational citizenship behavior (OCB) for teachers in the city of Depok, West Java, Indonesia. Data was collected using an online questionnaire of 95 respondents with a purposive approach. The analysis technique used is the PLS (Partial Least Square) analysis method. The results of this study indicate that self-efficacy has no significant effect on OCB, while job satisfaction and career development have affected OCB. This study provides insight into efforts to improve OCB among teachers in Indonesia. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2023-02-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/344 10.36407/jmsab.v6i1.344 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 6 No 1 (2023); 41-60 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/344/442

oai:ojs2.ejournal.imperiuminstitute.org:article/366 2022-09-13T15:09:31Z JMSAB:ART

User Generated Content di Media Sosial Sebagai Strategi Promosi Bisnis Umbara, Faizal Wayan Social media has a tremendous impact on the way people interact and exchange information. Social media provides a place for anyone to express themselves, showing likes or dislikes about a product in front of an audience of social media users. Content that contains brand reviews made by consumers themselves without any sponsors is included in the user generated content (UGC) category. This study wants to find out how user generated content on social media becomes a business promotion strategy. This is related because User generated content is part of electronic word-of-mouth (eWOM), where there is an exchange of information that can influence potential buyer's decisions. This study uses a qualitative approach by conducting a literature review. The results of this literature review show that user generated content on social media that reviews a brand or product can influence the interests of others. So, brand owners or producers need to make efforts to maintain relationships with consumers and with users of user generated content in order to increase brand promotion through digital marketing. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/366 10.36407/jmsab.v4i2.366 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 572-581 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/366/299

oai:ojs2.ejournal.imperiuminstitute.org:article/371 2022-09-13T15:09:31Z JMSAB:ART

Stres kerja dan cybeloafing pada generasi Y dan Z: Peran usia dan status pernikahan sebagai boundary condition Achmadi, Achmadi Using the transactional stress and border theory framework model, we explore the relationship between job stress and cyberloafing by placing biographies (age and marital status) as boundary conditions. An online questionnaire involved a total of 182 employees in this study. The analysis results using moderated hierarchical regression indicate that work stress has a positive and significant effect on cyberloafing behavior. In the moderation model, this study only proved that age was significant as a moderator in the relationship between job stress and cyberloafing, but not for marital status. In addition, age and marital status were not potential predictors of cyberloafing. Implications and suggestions are described in the article. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-12-08 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/371 10.36407/jmsab.v4i2.371 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 461 - 470 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/371/242

oai:ojs2.ejournal.imperiuminstitute.org:article/372 2022-09-13T15:09:31Z JMSAB:ART

Gaya Kepemimpinan Transformasional, Kompensasi Dan Disiplin Kerja Terhadap Kinerja Karyawan: Mediasi Motivasi Kerja Pada Pertamina Upstream Data Center (PUDC) Digdowiseiso, Kumba Seftia, Nourman Dwi This study aims to determine and analyze the effect of transformational leadership, compensation and work discipline on employee performance mediated by work motivation at Pertamina upstream data center (PUDC). The sampling method used is cluster random sampling. From a population of 125, all of them were taken as samples for this study. The analytical method used is Path Analysis using AMOS 22 software. The results of this study show that transformational leadership and compensation have a positive and significant effect on work motivation, work discipline has a negative and significant effect on work motivation, transformational leadership, compensation and work discipline have a positive and significant effect. on employee performance, transformational leadership, compensation and work discipline on employee performance mediated by work motivation has a positive and significant effect.  Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/372 10.36407/jmsab.v4i2.372 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 533-542 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/372/269

oai:ojs2.ejournal.imperiuminstitute.org:article/378 2022-09-13T15:09:31Z JMSAB:ART

Mediasi Sekuensial Sosial Media dan Digital Marketing pada Hubungan Brand Ambassador dengan Brand Trust Produk Scarlett Whitening Lestari, Rahayu An’nisa, Beladdina This study aims to examine the sequential mediation of the relationship between brand ambassadors and trust. Sequential mediation consisting of digital marketing and Instagram social media. The target population in this study are Scarlett Whitening product customers who use Instagram who are students of a private university in Jakarta. A sample of 96 was measured based on the rule of thumb of the experts The sampling technique used is convenience sampling. The method used in the research to test mediation uses a process macro with model no 6. Tests of validity, reliability and correlation are also described. The results show that brand ambassadors have an effect either directly or indirectly through sequential mediation (digital marketing and social media) on customer trust. Suggestion. Companies must be able to choose brand ambassadors who have good credibility because this not only has a direct effect on trust but also affects trust through increasing customer perceptions of digital marketing and social media used.  Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/378 10.36407/jmsab.v4i2.378 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 543-552 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/378/274

oai:ojs2.ejournal.imperiuminstitute.org:article/379 2021-07-04T22:04:38Z JMSAB:ART

oai:ojs2.ejournal.imperiuminstitute.org:article/380 2022-09-13T15:09:43Z JMSAB:ART

Determinants of Consumer Preference On Ride-Hailing Platforms In South-East Asia Iskandar, Donant Alananto Wahyudi, Triyono Arief This research is an associative quantitative type that discusses the influence of variables that determine customer choices for online transportation services in Indonesia and Singapura. The object of this study is people who have used the application and used online transportation services at least 3 (three) times since the study began, that is November 2019 to October 2020 in Indonesia and Singapura. The data analysis method used is a statistical test using the SPSS and AMOS programs, i.e. tests of normality, validity, reliability, classic assumptions, hypotheses, determination, simple regression, ANOVA, multiple regression, HRA and MRA to see the effect of independent and moderating variables whether to strengthen or weaken the dependent variable. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/380 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 207 - 216 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/380/192

oai:ojs2.ejournal.imperiuminstitute.org:article/381 2022-09-13T15:09:31Z JMSAB:ART

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Suhardi, Yusuf Burda, Agustian Zulkarnaini, Zulkarnaini Darmawan, Arya Oktavia, Laras This study examines and determines the effect of the marketing mix (product, price, location, and promotion) on purchasing decisions at SJ supermarkets in Jakarta. The method in this research uses an associative quantitative research strategy. The population is all Sinar Jaya supermarket consumers. With a research sample of 97 respondents from consumers. The sampling technique used was the Non-Probability Sampling technique with the Accidental Sampling method—statistical analysis using multiple linear regression analysis with the help of SPSS version 24.0. The results showed that the product variable had a positive and significant effect on purchasing decisions, the price variable had a positive and significant effect on purchasing decisions, the location variable had no effect on purchasing decisions, and the promotion variable had a positive and significant effect on purchasing decisions. Moreover, the marketing mix (product, price, location, promotion) simultaneously positively and significantly affects purchasing decisions. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-12-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/381 10.36407/jmsab.v4i2.381 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 583 - 594 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/381/315

oai:ojs2.ejournal.imperiuminstitute.org:article/385 2022-09-13T15:09:31Z JMSAB:ART

Dana Desa Mendorong Keberhasilan Pembangunan Ekonomi Lokal Desa di Indonesia Dewi, Dita Nurul Aini Mustika The decentralization policy is one of the central government's efforts to reduce monopoly power and distribute authority to local governments. In Indonesia, the decentralization policy is carried out to the village level through Law no. 6 of 2014 concerning Villages. The purpose of this study is to look at the role of village funds that have been disbursed by the government since 2015 in encouraging the success of local village economic development in Indonesia. This research was conducted with qualitative methods, namely literature review and exploratory. The results of this study indicate that the existence of a village fund stimulus policy is not the only funding for villages to develop local village economic resources. With village funds, the development of infrastructure supporting the village economy is carried out massively, while community empowerment cannot be carried out optimally so that it has not been able to reduce poverty levels optimally, but can reduce inequality levels slowly. Based on IDM data, there was an aggressive increase in the number of villages with advanced and independent status during the 2015-2020 period. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/385 10.36407/jmsab.v4i2.385 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 607-620 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/385/327

oai:ojs2.ejournal.imperiuminstitute.org:article/391 2022-09-13T15:09:31Z JMSAB:ART

Pencapaian Kinerja Pemasaran pada Usaha Batik di Pekalongan Savitri Noor, Laili Alkaf, Fatima Tuzzahara Nugroho, Adi This study aims to analyze the marketing of the batik business in Pekalongan. The method utilized is descriptive and verification methods with a quantitative research approach. A sample of 41 respondents participated in this study. The data analysis is descriptive, verification analysis, path analysis method, and path coefficient. This study aims to examine the relationship between relational marketing and strategic innovation on marketing performance with this data analysis. The study results show no significant correlation between marketing relationship to innovation strategy and strategic innovation to marketing performance. In addition, this study also discusses the direct and indirect effects on the model.   Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-07-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/391 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 361 – 372 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/391/218

oai:ojs2.ejournal.imperiuminstitute.org:article/394 2022-09-13T15:09:31Z JMSAB:ART

Determinan Loyalitas Konsumen Le Minerale di Jakarta: Peran Kualitas Produk dan Citra Merek Hadmar, Ambo Sakka This article discusses the research entitled the influence of product quality and brand image on consumer loyalty of Le Minerale in Jakarta. The research object selected was 123 respondents, namely consumers who often buy bottled water using purposive sampling technique. The approach chosen is quantitative associative, which is a research method that analyzes the relationship between two variables. Data was collected by distributing questionnaires via google form with a Likert scale that functions to measure each question item. Data analysis techniques using validity, reliability, classical assumptions, multiple regression, correlation, determination, t test and F test (Anova). The results showed that both product quality and brand image variables partially and simultaneously had a positive and significant effect on consumer loyalty. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-07-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/394 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 381 - 388 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/394/220

oai:ojs2.ejournal.imperiuminstitute.org:article/395 2022-09-13T15:09:31Z JMSAB:ART

Pengaruh Harga dan Customer Review Terhadap Minat Beli Produk Machmed, Ganyang Tun Ritonga, Wier This study describes the effect of price and customer review on the purchase intention of Teh Gelas products among Tokopedia users in Jakarta. With the object of research, one product from Teh Gelas is 300ml glass packaging. This study discusses the theory of 3 research variables, namely, price, customer review, and buying interest. This study uses a quantitative method by distributing questionnaires with Google Form to 122 respondents which is then processed using the SPSS version 13.0 program using a saturated sampling technique to take sample data.  This study confirms that customer reviews significantly influence purchase intention, while the price is not a determining factor. The results of this study will help marketing pay serious attention to consumer reviews on online platforms. Therefore, various negative comments must be quickly responded to provide balanced information for potential buyers who tend to read previous buyer comments. Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-07-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/395 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 373 - 380 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/395/306

oai:ojs2.ejournal.imperiuminstitute.org:article/396 2022-09-13T15:09:31Z JMSAB:ART

Pengembangan Sumber Daya Manusia di Industri Otomotif Melalui Institut Otomotif Indonesia Mujiyono, Mujiyono Taufan, Sonny Creating an organization or company, both in terms of form and purpose, is made based on a vision to fulfill human interests. In its implementation, the mission is managed by human resources. In addition, human resources are a central factor in an organization or company. So that the need for effective and efficient human resource management to achieve the company's goals optimally. This research is a case study using primary data collected from interviews and observations. In addition, it also uses supporting data, namely secondary data obtained from the results of previous studies and literature studies. This research aims to study and identify human resource development systems in the automotive industry by linking IOI's role in preparing competent human resources in the automotive industry in Indonesia. The results of the study show that the development and improvement of HR competencies in the automotive industry can be carried out by: (1) Competency-based education and training systems; (2) Organizing training with a 3 in1 system; (3) Reskilling and Upskilling; and (4) participating in the PIDI 4.0 ecosystem. In addition, there is a need for good coordination and cooperation between IOI organizations and stakeholders such as academics, business, government, and society in order to be able to create competent human resources to advance the national automotive industry.  Lembaga Pengembangan Manajemen dan Publikasi Imperium 2021-08-18 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/396 10.36407/jmsab.v4i2.396 Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 401-408 2655-237X eng https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/396/223 2fab672e0475e9ae5bc0d45328d035e0