Christiarini, Renny, Jocky Gautama, and Edy Yulianto Putra. “Exploring How Anthropomorphic Voices Shape Brand Loyalty Today”. Jurnal Manajemen Strategi dan Aplikasi Bisnis 8, no. 2 (December 31, 2025): 201–218. Accessed June 10, 2026. https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/1773.