Gofur, A., and H. Shafariah. “Starstruck Bonds: Unveiling Celebrity Endorsement’s Spell on Brand Love, With Friendship’s Embrace As the Magic Touch”. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, Vol. 8, no. 1, Jan. 2025, pp. 13-26, doi:10.36407/jmsab.v8i1.1524.