Gofur, A. and Shafariah, H. (2025) “Starstruck Bonds: Unveiling Celebrity Endorsement’s Spell on Brand Love, with Friendship’s Embrace as the Magic Touch”, Jurnal Manajemen Strategi dan Aplikasi Bisnis, 8(1), pp. 13-26. doi: 10.36407/jmsab.v8i1.1524.