PUTLIA, Grace. Penawaran terbatas waktu Mcdonald’s ‘ini rasa kita’ pada perilaku konsumen di tiga generasi. Jurnal Manajemen Strategi dan Aplikasi Bisnis, [S. l.], v. 2, n. 1, p. 93–106, 2019. DOI: 10.36407/jmsab.v2i1.50. Disponível em: https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/50. Acesso em: 11 jun. 2026.