PRAHARA, Lintang Heydi; SUKARIS, Sukaris. Efektivitas advertising, brand image, dan harga kompetitif terhadap keputusan pembelian mie instan merek XYZ di Kabupaten Gresik. Jurnal Manajemen Strategi dan Aplikasi Bisnis, [S. l.], v. 7, n. 1, p. 137–148, 2024. DOI: 10.36407/jmsab.v7i1.1238. Disponível em: https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/1238. Acesso em: 21 jun. 2026.