WULANDARI, Della Umi; SUKARIS, Sukaris. Pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian shampo Pantene. Jurnal Manajemen Strategi dan Aplikasi Bisnis, [S. l.], v. 7, n. 1, p. 49–70, 2024. DOI: 10.36407/jmsab.v7i1.1163. Disponível em: https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/1163. Acesso em: 24 jun. 2026.