AGUSTIN, Isnaini Nuzula; SAMUEL, Yang Songsen. Analisa pengaruh consumption value dan pricing terhadap purchase intention pada pembelian virtual item pada game online. Jurnal Manajemen Strategi dan Aplikasi Bisnis, [S. l.], v. 7, n. 2, p. 253–270, 2024. DOI: 10.36407/jmsab.v7i2.1122. Disponível em: https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/1122. Acesso em: 25 jun. 2026.