BURHANUDIN, Burhanudin; WALUYO, Ananda Putri. How affection leads to overall brand equity and brand awareness? The mediating role of activation. Jurnal Manajemen Strategi dan Aplikasi Bisnis, [S. l.], v. 6, n. 2, p. 301–314, 2023. DOI: 10.36407/jmsab.v6i2.1101. Disponível em: https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/1101. Acesso em: 10 jun. 2026.