HAYATI, Nur Amalina; DELLIANA, Santi. Brand equity and the impact of social media marketing communication activities. Jurnal Manajemen Strategi dan Aplikasi Bisnis, [S. l.], v. 6, n. 1, p. 29–40, 2023. DOI: 10.36407/jmsab.v6i1.617. Disponível em: https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/617. Acesso em: 19 jun. 2026.