PUTLIA, Grace. A Case Study: Consumer Behavior of Frozen Fruit in terms of Preferences and Purchasing Power. Jurnal Manajemen Strategi dan Aplikasi Bisnis, [S. l.], v. 5, n. 1, p. 99–112, 2022. DOI: 10.36407/jmsab.v5i1.553. Disponível em: https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/553. Acesso em: 13 jun. 2026.