HARYANTI, Astrid; RATNA SARI, Siti Dewi Sri. Peranan marketing public relations Bukalapak.com dalam mempertahankan brand reputation melalui kegiatan integrated marketing communications. Jurnal Manajemen Strategi dan Aplikasi Bisnis, [S. l.], v. 2, n. 1, p. 1–12, 2019. DOI: 10.36407/jmsab.v2i1.42. Disponível em: https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/42. Acesso em: 10 jun. 2026.