RINDIANI, Anggita; ROOSDHANI, Mohamad Rifqy. Optimizing Tiktok: The Role Of Social Media Marketing Activities In Enhancing Customer Engagement Mediated By Celebrity Endorsers And Brand Love. Jurnal Manajemen Strategi dan Aplikasi Bisnis, [S. l.], v. 9, n. 2, p. 151–166, 2026. DOI: 10.36407/jmsab.v9i2.1857. Disponível em: https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/1857. Acesso em: 21 aug. 2026.