CHRISTIARINI, Renny; GAUTAMA, Jocky; PUTRA, Edy Yulianto. Exploring How Anthropomorphic Voices Shape Brand Loyalty Today. Jurnal Manajemen Strategi dan Aplikasi Bisnis, [S. l.], v. 8, n. 2, p. 201–218, 2025. DOI: 10.36407/jmsab.v8i2.1773. Disponível em: https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/1773. Acesso em: 10 jun. 2026.