PUTLIA, Grace. The Purchase Intention and Brand Equity in Co-Branding Indomie Rasa Chitato Sapi Panggang. Jurnal Manajemen Strategi dan Aplikasi Bisnis, [S. l.], v. 3, n. 2, p. 65–76, 2020. DOI: 10.36407/jmsab.v3i2.182. Disponível em: https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/182. Acesso em: 11 jun. 2026.