GOFUR, Abdul; SHAFARIAH, Hanuna. Exploring the differential impact of a male celebrity endorser on brand trust in Scarlett Cosmetics across genders. Jurnal Manajemen Strategi dan Aplikasi Bisnis, [S. l.], v. 8, n. 2, p. 139–150, 2025. DOI: 10.36407/jmsab.v8i2.1678. Disponível em: https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/1678. Acesso em: 10 jun. 2026.