GOFUR, Abdul; SHAFARIAH, Hanuna. Starstruck Bonds: Unveiling Celebrity Endorsement’s Spell on Brand Love, with Friendship’s Embrace as the Magic Touch. Jurnal Manajemen Strategi dan Aplikasi Bisnis, [S. l.], v. 8, n. 1, p. 13–26, 2025. DOI: 10.36407/jmsab.v8i1.1524. Disponível em: https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/1524. Acesso em: 10 jun. 2026.