Rindiani, A., & Roosdhani, M. R. (2026). Optimizing Tiktok: The Role Of Social Media Marketing Activities In Enhancing Customer Engagement Mediated By Celebrity Endorsers And Brand Love. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 9(2), 151–166. https://doi.org/10.36407/jmsab.v9i2.1857