Pengaruh service quality terhadap kepuasan pendengar media lembaga penyiaran publik radio XYZ

  • Ermalina Ermalina Sekolah Tinggi Ilmu Ekonomi Ahmad Dahlan, Jakarta, Indonesia
Keywords: Service quality, Consumer Satisfaction

Abstract

This study describes the effect of service quality on customer satisfaction at the XYZ Radio, a Public Broadcasting Institute. A total of 50 respondents were taken as samples by purposive sampling method. The data analysis method used is simple linear regression, correlation test and hypothesis test (t-test.). The results of the associative quantitative research above are service quality has a positive and a strong significant influence and correlation to customer satisfaction.

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Published
2019-02-15
How to Cite
Ermalina, E. (2019). Pengaruh service quality terhadap kepuasan pendengar media lembaga penyiaran publik radio XYZ. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 2(1), 31 - 38. https://doi.org/10.36407/jmsab.v2i1.45
Section
Articles