BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat https://ejournal.imperiuminstitute.org/index.php/BERDAYA <p><strong>Editor-in-chief: </strong><span style="font-size: 11.0pt; font-family: 'Candara','sans-serif';">Hendryadi<br></span><strong>ISSN</strong><strong> online:</strong><em>&nbsp;<a href="https://issn.brin.go.id/terbit/detail/1575988611" target="_blank" rel="noopener">2721-6381</a></em> <em><br></em>3 issues per year<em> (</em>April, August, December<em>)<br></em>Acrediation: SINTA 5<em><br></em></p> <p>BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat is a scientific multidisciplinary journal published by Lembaga Pengembangan Manajemen dan Publikasi Imperium (Imperium Research Institute). It is in the national level that covers a lot of common problems or issues related to community services. The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services.&nbsp;</p> en-US editor.berdaya@gmail.com (Hendryadi) editor.berdaya@gmail.com (Maya Mustika) Tue, 24 Feb 2026 00:00:00 +0700 OJS 3.1.1.2 http://blogs.law.harvard.edu/tech/rss 60 Penguatan Daya Saing UMKM Produk Lokal di Wilayah Perbatasan https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1793 <p><em>Border areas possess significant economic potential through the development of local products based on natural resources and local wisdom. Kabupaten Kepulauan Sangihe, particularly Tahuna, is a border region with substantial opportunities to strengthen MSMEs in fisheries, agriculture, and distinctive local food products. However, the utilization of this potential remains constrained by limited market access, technology adoption, and human resource capacity. This Community Service Program (PKM) aims to identify opportunities and challenges in strengthening regional economic development through local products in border areas, using a participatory online approach. The methods employed include socialization sessions, workshops, group discussions, needs assessments of MSME actors, and question-and-answer sessions, all of which serve as indicators of participants’ level of understanding. The results indicate that local products have strong growth potential through the use of digital technology and marketing networks. Nevertheless, MSMEs continue to face challenges related to product quality, business legality, digital literacy, and limited access to financing. This program is expected to serve as a foundation for formulating sustainable MSME strengthening strategies in border areas through technological optimization and improved financial support mechanisms.</em></p> Preztika Ayu Ardheta, Maya Mustika, Joko Bagio Santoso, Meita Pragiwani, Sri Handoko Sakti ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1793 Tue, 24 Feb 2026 09:47:00 +0700 Edukasi dan Latihan Relaksasi Otot Progresif untuk Menurunkan Tekanan Darah dan Mengurangi Tingkat Stres Klien Hipertensi di Desa Tambak Cemandi https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1787 <p><em>Hypertension affects approximately 30% of the population in Sedati District, with Tambak Cemandi Village representing a community characterized by a high proportion of elderly residents. Interviews with the local midwife indicate that around 100 elderly individuals regularly participate in elderly health post (posyandu lansia) activities, the majority of whom are affected by hypertension. In response to this, a community service initiative was implemented to deliver targeted education on complementary therapy, specifically progressive muscle relaxation, as a strategy to support blood pressure and stress reduction among elderly individuals with hypertension. The intervention employed a structured approach, incorporating lectures, demonstrations, and interactive discussions. Facilitators provided direct instruction and demonstration of the progressive muscle relaxation technique, followed by participant practice to reinforce skill acquisition. Of the 68 participants, 77% exhibited hypertension with blood pressure exceeding 130/80 mmHg, and 76% reported moderate stress levels. Post-intervention, participants demonstrated the ability to independently perform progressive muscle relaxation and reported subjective improvements in comfort, with the potential for continued practice at home using facilitator-provided materials. These findings suggest that education and training in progressive muscle relaxation can enhance knowledge and self-management capabilities among elderly individuals with hypertension, supporting blood pressure control alongside pharmacological treatment.</em></p> Made Indra Ayu Astarini, Ira Ayu Maryuti, Kristina Pae, Steven Aldo Marcelo ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1787 Thu, 12 Mar 2026 12:38:48 +0700 Edukasi Manajemen Keuangan Pribadi untuk Meningkatkan Literasi Finansial Siswa SMK Handayani Manggar, Belitung Timur https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1778 According to the Financial Services Authority (OJK), financial literacy constitutes the knowledge, skills, and confidence that influence attitudes and behaviors in decision-making and financial management to achieve financial well-being. This understanding is crucial from an early age, particularly for Generation Z, who are growing up in a digital era and facing increasingly complex financial dynamics. This Community Service (PKM) activity, conducted by lecturers from Kalbis University at SMK Handayani Manggar, East Belitung, aims to enhance students' financial literacy through direct education on personal financial management. The activity was held on December 12, 2024, using a participatory approach that covered personal financial management, the distinction between needs and wants, savings and investment, and financial management strategies tailored for Generation Z. The indicators of success for this activity were evident from the high level of enthusiasm and active participation of 85 students in discussion sessions, improved understanding shown by the students' ability to identify spending priorities, and a strong desire to implement independent personal financial recording post-activity. Siti Ruhana Dara, Vina Meliana ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1778 Mon, 16 Mar 2026 12:04:25 +0700 Normalisasi dan Pemulihan Masjid Nurul Yaqin Pasca-Banjir Bandang di Aceh Tamiang https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1803 Flash floods in Aceh Tamiang Regency caused the Nurul Yaqin Mosque in Sapta Marga Village to be used as a temporary evacuation shelter, leading to severe post-disaster sanitation problems. The mosque was heavily contaminated by mud deposits and major impurities due to inadequate sanitation facilities, rendering it unsuitable for worship. This Community Service (PKM) program aims to restore the mosque’s function as a sacred place of worship and a center of community resilience. The method employed is the APKL approach (Actual, Problematic, Feasibility, and Appropriateness), implemented through outreach, education on fiqh thaharah (Islamic purification procedures), and technical cleaning using high-pressure water compressor technology. The results indicate that the mosque has been successfully cleaned and purified in accordance with Islamic law, making it fit for congregational worship again. The success indicators include the restoration of cleanliness and sanctity of the mosque, improved community understanding of purification procedures, and the reactivation of the mosque as a center for religious and social activities. Additionally, the program encourages community participation and creates economic empowerment opportunities for local youth through the use of cleaning technology to establish a sustainable vehicle washing business (doorsmeer). This program demonstrates that post-disaster mosque restoration not only addresses physical recovery but also strengthens social resilience and community economic independence. Jeri Ariansyah, M. Dhani Hanurisky, Muhammad Akbar Pratama, Abiyyu I'tisham, Muhammad Aufathan Almuchty ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1803 Mon, 13 Apr 2026 15:24:59 +0700 Sosialisasi Program LISA (Lihat Sampah Ambil) dalam Mewujudkan Kelurahan Bebas Sampah di Kelurahan Ngedukelu https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1801 The Ngedukelu Village Government faces low public awareness of household waste management, resulting in an unclean environment and potential negative impacts on health and sustainability. One simple effort to address this issue is implementing the LISA (See Garbage Pick Up) Program. This community service aims to foster socialization and instill environmental awareness among the community to realize a waste-free village. The method used in this activity is a participatory approach through direct demonstrations in collaboration with residents of Ngedukelu Village, involving 13 neighborhood units (RT) and 3 community units (RW). The activities include socialization, demonstration of proper waste management practices, and community engagement to build sustainable behavior. The results show that the implementation of the LISA Program has a positive impact on improving environmental cleanliness and increasing public awareness. The community has begun to adopt the habit of picking up scattered waste and maintaining environmental hygiene. Indicators of success include residents adopting the movement and the emergence of community initiatives to install trash bins in residential and public areas. In conclusion, this program effectively improves environmental conditions and fosters positive behavioral changes in waste management among the community of Ngedukelu Village. Prisko Yanuarius Djawaria Pare, Maria Editha Bela, Agustina Wele, Skolastika Mariana Suri, Januarius Andreas Soko, Maria Febrianti Loda, Kristina Evanjelina Itu, Fransiskus Xaverius Meo, Gabriel Ruju, Stefanus Clarikus Sadok ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1801 Tue, 14 Apr 2026 13:24:09 +0700 Edukasi Kewirausahaan dan Praktik Pembuatan Keychain dari Mikroplastik di SD Negeri Grabag https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1814 The problem of plastic waste that is difficult to overcome in the surrounding environment is a real challenge for the community. Through the Real Work Lecture (KKN) service program at SD Negeri Grabag, namely Education (Entrepreneurship Education) and the Practice of Making Keychains from Microplastics, this activity aims to foster an entrepreneurial spirit while increasing awareness of the use of microplastic waste through handicraft-based entrepreneurship education. The implementation method is carried out with a participatory approach, involving students directly in all stages of making keychains made of microplastics and resins, starting from design design, material mixing, printing, to product completion. The activity partners are Grabag State Elementary School students, with success indicators in the form of active involvement of participants, the ability to produce products that are suitable for sale, and an understanding of basic concepts of entrepreneurship. The results of the activity show that students gain real experience about the production process as well as an introduction to entrepreneurial concepts, such as creativity, precision, discipline, cooperation, and responsibility for the work. The impact of this activity not only increases students' practical skills and creativity, but also fosters concern for the environment through the use of microplastic waste into products with useful and economic value. Thus, this service program contributes to the formation of early entrepreneurial character as well as environmental awareness from elementary school age. Esti Margiyanti Utami, Anisa Dewi, Kurnia Wati, Mayka Nur Sagita, Diah Yuniati ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1814 Tue, 14 Apr 2026 16:24:28 +0700 Implementasi Program Skrining Kesehatan dan Edukasi Pola Hidup Sehat dalam Upaya Pencegahan Penyakit Tidak Menular https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1816 Non-Communicable Diseases (NCDs), including hypertension and diabetes mellitus (DM), are increasingly prevalent health concerns with the potential to cause serious complications, such as visual impairment. Insufficient public awareness regarding early detection of risk factors remains a primary contributor to delayed treatment. The Community Service Program was designed to enhance public knowledge and awareness through educational initiatives and early detection of NCD risk factors and eye health issues. The program was conducted using a participatory, in-person approach that incorporated health education and basic health screenings. The target population comprised residents of RT 03/RW 11 Kampung Sukasukur, with the involvement of local health cadres. Success indicators included community participation rates, the effective execution of screening activities, and the identification of health risk factors. The program achieved active community engagement. Health screenings identified a high prevalence of hypertension (70%), as well as several individuals with elevated uric acid and cholesterol levels. Additionally, two cases of cataracts and multiple instances of eye complaints, such as red eyes, were detected. The program positively influenced public understanding of healthy lifestyles and the importance of early disease detection, while also generating health data for use by health cadres in subsequent interventions. Muhammad Diva Pratama, Idhfi Marpatmawati, Meti Kusmiati, Anisa Anisa, Jenisa Nadhia Fadhillah, Natasya Budi Aulia, Gina Yuniartina, Yulistiani Yulistiani, Nenden Maida Ayuningsih, Gianova Akhsan Robbany, Ernawati Ningsih ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1816 Fri, 17 Apr 2026 14:55:21 +0700 Pemberdayaan Ibu Rumah Tangga melalui Literasi Keuangan untuk Mewujudkan Kesejahteraan Ekonomi Keluarga https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1832 This Community Service Program (PKM) aims to enhance the financial literacy of housewives through an understanding of household budgeting in order to achieve family economic welfare. The program was conducted in Tamallayang Village, Bontonompo District, involving 20 participants. The method used was interactive education through socialization and open discussions, with evaluation conducted using pre-test and post-test instruments. The results showed a significant improvement in participants' understanding of various aspects of financial literacy. This was indicated by increased scores across all measured indicators, including understanding of budgeting concepts, the ability to distinguish between needs and wants, and long-term financial planning. In addition, the program also improved participants’ awareness and attitudes toward managing household finances in a more planned and responsible manner. Therefore, the financial literacy program proved to be effective in enhancing the capacity of housewives in financial management, which ultimately contributes to improving family economic welfare. Dwi Utami, Desi Ratna Dewi, Dini Kamilia Salma, Rafiqa Hastharita, Nur Arisah ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1832 Tue, 28 Apr 2026 11:35:21 +0700 Pendampingan Digitalisasi Pemasaran UMKM melalui Pemanfaatan E-Commerce di Desa Bumi Nabung Utara, Lampung Tengah https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1817 The rapid development of digital technology has created opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their market reach; however, low digital literacy and the continued dominance of conventional marketing remain major challenges, particularly in Bumi Nabung Utara Village. This Community Service Program (PKM) aims to enhance digital literacy and marketing capabilities of MSME actors through the utilization of e-commerce and social media. The method employed is Participatory Action Research (PAR), which includes stages of observation, socialization, training, and practical assistance. The program partners are MSME actors engaged in handicrafts and traditional food businesses, specifically tiwul, with success indicators including the ability to create and manage promotional accounts and produce simple digital content. The results show that participants are able to use platforms such as Facebook and TikTok Shop for promotion and create marketing content. In addition, business banners were developed to strengthen product identity. The impact of this program includes improved digital understanding and skills among MSME actors, expanded marketing reach, and increased business competitiveness. Furthermore, the program encourages the sustainable use of digital technology in business development. Ronal Jusuphan Maulana, Muhammad Ma’ruf, Suci Salsabila, Sukma Kumala Sari, Venny Aprilia, Vivi May Saputri, Windi Elviana, Yulita Dian Andini, Olyfiah Nazzwa Saputri, Alfiansyah Imanda Putra ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1817 Tue, 28 Apr 2026 19:46:53 +0700 Workshop Pembuatan Sistem Monitoring Jaringan Sederhana Menggunakan Python bagi Siswa SMKN 4 Bandar Lampung https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1810 This community service program was conducted to strengthen vocational students' competencies in network monitoring using Python. The partner school's main challenge was that networking lessons were still centered on hardware-oriented tools such as Mikrotik and Cisco, while software-based monitoring skills had not been introduced systematically. The program took the form of a workshop at SMKN 4 Bandar Lampung on 24 September 2025 and combined short lectures, demonstrations, guided practice, and mini projects. The training module covered basic networking concepts, connectivity and server status, bandwidth and latency, Python fundamentals, and the use of requests, psutil, socket, subprocess, and pandas to build a simple network monitoring system. Evaluation was conducted descriptively using pre-tests, post-tests, and practical assessment. The results showed that the mean pre-test accuracy of 46% from 32 participants increased to 64% in the post-test completed, representing an 18 percentage-point gain. All students also completed the assigned Python-based monitoring practice successfully. The outputs included a training module, poster, short video, and press release to support sustainability and dissemination. M. Syamsuddin Wisnubroto, Yuliana Yuliana, Linda Rassiyanti, Ade Lailani, Fajri Farid, Christyan Tamaro Nadeak, Fitri Nurjanah, Indah Suciati, Rian Kurnia, Yusni Puspha Lestari, Dewi Indra Setiawan ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1810 Sat, 02 May 2026 15:06:56 +0700 Pembangunan Kesehatan Masyarakat Desa melalui Edukasi dan Skrining dalam Meningkatkan Perilaku Hidup Sehat https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1826 Efforts to improve public health status can be achieved through health education and regular health screenings. Common health issues in the community, such as hypertension, diabetes mellitus, and eye health disorders, are often influenced by low levels of knowledge and poor healthy lifestyle practices. This community service program aimed to enhance public knowledge, attitudes, and behaviors regarding the prevention of hypertension and diabetes mellitus, as well as maintaining eye health. The program was conducted in RT 04/RW 08 Bantargedang, Kersanegara Village, Tasikmalaya, involving 40 respondents. The intervention methods included health counseling using leaflets and posters, along with basic health screenings consisting of blood pressure measurement, random blood glucose (RBG) tests, Body Mass Index (BMI) assessment, and eye health screenings. Evaluation was performed using pre-test and post-test questionnaires. There was a significant increase in knowledge, attitudes, and behaviors following the counseling. The average knowledge score increased from 73.18 to 87.05; the attitude score rose from 79.25 to 92.13; and the behavior score improved from 71.25 to 90.88. Health education and screenings proved to be effective in increasing public awareness and capacity to adopt a Clean and Healthy Lifestyle (CHL/PHBS). Asti Alifya, Etty Komariah Sambas, Yeli Yulianti, Silvya Nur Apni Oktavia, Sultan Fajar, Aulia Nurhabibah, Siska Kurnia, Risani Septiani, Ai Nuriyah, Sri Wahyuni Hardianti, Ranjib Abdul Aziz ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1826 Mon, 04 May 2026 15:13:38 +0700 Optimalisasi Budidaya Ikan Lele melalui Mitigasi Bahaya Penyakit Kuning di Dusun Embung Pas Lombok Barat https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1828 West Nusa Tenggara has strong aquaculture potential, particularly in freshwater catfish (Clarias sp.) farming. However, farmers in Embung Pas Hamlet, Sigerongan Village, face challenges due to limited knowledge of jaundice disease, which can lead to mass mortality and economic losses. This community service activity aimed to improve farmers’ knowledge and awareness regarding the identification, risks, prevention, and treatment of jaundice in catfish culture. The program was conducted on March 10, 2026, using a participatory approach through interactive lectures, discussions, demonstrations, and follow-up assistance. The materials included fish health management, disease symptoms, and control strategies. The results showed active participation and increased understanding among farmers, particularly in early detection and water quality management. Although minor constraints such as limited time and varying knowledge levels were encountered, the program was successfully implemented. Overall, this activity effectively enhanced farmers’ awareness and capacity in managing fish health sustainably. Rangga Idris Affandi, Zaenal Abidin, Peter Chen, Bagus Dwi Hari Setyono, Damai Diniariwisan, Thoy Batun Citra Rahmadani, Wastu Ayu Diamahesa, Nunik Cokrowati, Laily Fitriani Mulyani, Awan Dermawan ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1828 Tue, 05 May 2026 00:00:00 +0700 Edukasi Dini Potensi Bahaya Kebakaran pada Siswa Sekolah Dasar di Desa Mojorejo Mojokerto https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1818 Pendidikan mitigasi bencana kebakaran merupakan aspek krusial yang harus ditanamkan sejak dini, khususnya bagi anak usia sekolah dasar yang tergolong dalam kelompok rentan. Kurangnya pemahaman mengenai risiko api dan prosedur keselamatan dapat meningkatkan dampak negatif baik secara fisik maupun mental ketika terjadi keadaan darurat. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kesadaran dan pengetahuan siswa kelas empat SDN Mojorejo, Mojokerto, mengenai potensi bahaya kebakaran di lingkungan rumah dan sekolah. Materi yang disampaikan mencakup pengenalan klasifikasi penyebab kebakaran, identifikasi benda pemicu api, teknik pencegahan, serta praktik pemadaman api menggunakan alat tradisional maupun Alat Pemadam Api Ringan. Metode pelaksanaan dilakukan secara sistematis melalui ceramah interaktif, pemutaran video edukatif, diskusi kelompok kecil, dan simulasi evakuasi mandiri. Evaluasi efektivitas kegiatan diukur melalui perbandingan hasil pre-test dan post-test yang diikuti oleh 54 siswa. Hasil analisis menunjukkan peningkatan pengetahuan yang signifikan, dengan nilai rata-rata yang semula 66,11 pada pre-test meningkat menjadi 79,07 pada post-test, mencerminkan kenaikan sebesar 20%. Partisipasi aktif dan antusiasme tinggi terlihat selama sesi tanya jawab dan pemberian apresiasi bagi siswa. Simpulan dari kegiatan ini adalah bahwa pendekatan edukasi partisipatif berbasis visual efektif dalam memperkuat kapasitas mitigasi bencana pada anak-anak. Program ini diharapkan dapat membentuk fondasi budaya keselamatan yang kokoh, sehingga siswa mampu bertindak sigap dan tepat dalam meminimalisir risiko kebakaran di kehidupan sehari-hari. Keberlanjutan edukasi ini memerlukan dukungan pihak sekolah dan orang tua agar kesiapsiagaan tetap terjaga secara konsisten di lingkungan masyarakat. Mey Rohma Dhani, Mochamad Yusuf Santoso, Aulia Nadia Rachmat, Haidar Natsir Amrullah, Mades Darul Khairiansyah, Arief Subekti ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1818 Sat, 09 May 2026 11:59:29 +0700 Strategi Akademik untuk Penyelesaian Studi Tepat Waktu: Pembekalan Mahasiswa Penerima KIP-K di Universitas Teuku Umar https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1825 Students receiving the Indonesia Smart Card for College (KIP-K) are required to maintain academic performance and complete their studies on time. However, challenges such as poor time management, low learning motivation, and limited communication with academic supervisors often hinder academic success. This community service activity aimed to provide academic guidance for first-semester female KIP-K students residing in the Student Dormitory at Universitas Teuku Umar to support timely graduation and maintain a minimum GPA of 3.00. The activity was conducted through lectures and interactive discussions involving 70 students from various study programs and regions. The results showed high participant enthusiasm, reflected in active discussions covering learning strategies, time management, academic integrity, communication ethics with lecturers, organizational balance, and the use of Artificial Intelligence (AI) in academic tasks. Furthermore, the activity improved participants’ understanding of effective learning strategies, academic motivation, and personal responsibility. This program contributed to strengthening students’ academic preparedness, character development, and awareness of academic ethics among KIP-K scholarship recipients. Budianto Budianto, Ahmad Fauzi, Suci Sunandar ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1825 Sat, 09 May 2026 13:09:19 +0700 Akselerasi Pemasaran Digital UMKM Produk Bayi Melalui Integrasi Branding, Strategi Konten, Live streaming, dan Optimasi Marketplace di Bandung https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1834 Changes in consumer behavior in the digital space require micro, small, and medium enterprises (MSMEs) to manage marketing activities in a more structured and integrated manner. This community service program aimed to strengthen the digital marketing of a baby product MSME through the integration of branding, content strategy, live streaming, and marketplace optimization. The method employed was a participatory approach with gradual interventions, including initial diagnosis, strategy design, implementation, monitoring, and evaluation. The results showed improvements in brand identity, clearer functions of each digital channel, increased content consistency, and the effective use of live streaming as a medium for interaction and consumer trust-building. The intervention also positively affected sales performance. Average monthly revenue increased from IDR 289,212 to IDR 1,259,342, while the number of products sold rose from 12 to 79 units per month. It can be concluded that the integration of branding, content, live streaming, and marketplace optimization was able to enhance digital visibility, strengthen consumer trust, and increase sales conversion for the baby product MSME. In addition, the program helped the business partner establish a clearer operational foundation for managing digital promotion activities. I Gusti Ngurah Dwi Wiryawan, Debby Kania Bustami, Muhammad Sulaiman, Meylin Siahaan, Mifta Fauziah, Min Hatul Maula, Muhammad Rizky Maulana ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://ejournal.imperiuminstitute.org/index.php/BERDAYA/article/view/1834 Sat, 09 May 2026 20:16:45 +0700