Pemberdayaan UMKM Melalui Pelatihan Pemasaran Digital di Paguyuban Pusaka Berkarya Karawang
Abstract
In fact, the value of entrepreneurship can be utilized as part of a marketing strategy. Empirical studies show the urgency of the practice of marketing strategies to obtain positive trends in the development of micro, small and medium enterprises. Substantially digital marketing includes all marketing efforts that use electronic devices or the internet. Businesses leverage digital channels such as search engines, email, social media, and other websites to connect with current and potential customers. Thus, training is needed for people who have minimal use of digital channels in marketing. The training, which is also a form of community service program in collaboration with the Pusaka Berkarya Association, which was held in Cikampek Pusaka Village, Cikampek District, Karawang Regency, is expected to open up insights into digital marketing strategies to attract customer interest online through social media, websites, and other digital platforms.
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Copyright (c) 2022 Fadhilla Prasastya Khansa, Siti Nurjanah, Donant Alananto Iskandar, Aza Uswatunkasanah
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