Pemberdayaan UMKM Melalui Pelatihan Pemasaran Digital di Paguyuban Pusaka Berkarya Karawang

  • Fadhilla Prasastya Khansa Program Studi Manajemen, Fakultas Bisnis dan Ilmu Komunikasi, Institut Teknologi dan Bisnis Kalbis, Indonesia
  • Siti Nurjanah Program Studi Manajemen, Fakultas Bisnis dan Ilmu Komunikasi, Institut Teknologi dan Bisnis Kalbis, Indonesia
  • Donant Alananto Iskandar Program Studi Manajemen, Fakultas Bisnis dan Ilmu Komunikasi, Institut Teknologi dan Bisnis Kalbis, Indonesia
  • Aza Uswatunkasanah Program Studi Manajemen, Fakultas Bisnis dan Ilmu Komunikasi, Institut Teknologi dan Bisnis Kalbis, Indonesia
Keywords: Digital marketing, Micro, Small and Medium Enterprises

Abstract

In fact, the value of entrepreneurship can be utilized as part of a marketing strategy. Empirical studies show the urgency of the practice of marketing strategies to obtain positive trends in the development of micro, small and medium enterprises. Substantially digital marketing includes all marketing efforts that use electronic devices or the internet. Businesses leverage digital channels such as search engines, email, social media, and other websites to connect with current and potential customers. Thus, training is needed for people who have minimal use of digital channels in marketing. The training, which is also a form of community service program in collaboration with the Pusaka Berkarya Association, which was held in Cikampek Pusaka Village, Cikampek District, Karawang Regency, is expected to open up insights into digital marketing strategies to attract customer interest online through social media, websites, and other digital platforms.

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Published
2022-08-26
How to Cite
Khansa, F., Nurjanah, S., Iskandar, D., & Uswatunkasanah, A. (2022). Pemberdayaan UMKM Melalui Pelatihan Pemasaran Digital di Paguyuban Pusaka Berkarya Karawang. BERDAYA: Jurnal Pendidikan Dan Pengabdian Kepada Masyarakat, 4(2), 95 - 102. https://doi.org/10.36407/berdaya.v4i2.691
Section
Articles