Legalitas UMKM: Kunci Sukses Pengembangan dan Sinergi Pemasaran UMKM

  • Ika Suhartanti Darmo Fakultas Bisnis dan Ilmu Komunikasi, Institut Teknologi dan Bisnis Kalbis, Jakarta
  • Naik Henokh Parmenas Fakultas Bisnis dan Ilmu Komunikasi, Institut Teknologi dan Bisnis Kalbis, Jakarta
  • Donant Alananto Iskandar Fakultas Bisnis dan Ilmu Komunikasi, Institut Teknologi dan Bisnis Kalbis, Jakarta

Abstract

Amid the Covid-19 pandemic, entrepreneurs are required to be able to survive and seize business opportunities—the accuracy and strategy needed by every entrepreneur to reduce the impact caused by the pandemic.  The community service activities held focused on answering the problems experienced by PKM Partners of the Kalbis Institute of Technology and Business, namely: PKM Partners are MSMEs in East Belitung where MSMEs experience various problems such as product marketing, online sales strategies, access to capital, financial management, raw materials, as well as difficulties in conventionally distributing their business. MSMEs in East Belitung Regency has good potential to be developed. The Covid-19 outbreak poses a threat to MSMEs to develop their businesses. The PKM activities that will be held are focused on answering the problems experienced by PKM partners of the Kalbis Institute of Technology and Business.

Keywords: Legality, marketing synergy, micro, small & medium enterprises

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Published
2021-08-31
How to Cite
Darmo, I., Parmenas, N., & Iskandar, D. (2021). Legalitas UMKM: Kunci Sukses Pengembangan dan Sinergi Pemasaran UMKM. BERDAYA: Jurnal Pendidikan Dan Pengabdian Kepada Masyarakat, 3(2), 85 - 94. https://doi.org/10.36407/berdaya.v3i2.389
Section
Articles