Aims and Scope

The Asian Journal of Economics and New Business Trend s aims to publish rigorous theoretical, methodological, or empirical research associated with the areas of society, business, economics, entrepreneurship, energy and environmental economics or management, including strategy, finance, management, marketing, organisation, human resources, operations, corporate governance, and tourism. The journal aims to attract original knowledge based on academic rigour and of relevance for academics, researchers, professionals, and/or public decision-makers. The journal does not compromise with the originality, quality of the paper and publications ethics whatsoever being the case.

The title covers but is not limited to:

  • Mindful organizations, sustainable businesses and processes
  • Mindfulness, economic growth, sustainable health care and low-carbon economies
  • Supply chain management and circular economies
  • Sustainability practices, intellectual property, business strategy and entrepreneurship
  • Sustainable economy policies and bottom of the pyramid
  • Green production policy and economic growth
  • New paradigm in industry 4.0, Marketing 5.0 and Society 5.0
  • Green and sustainable (corporate) finance and Sustainable Financing practices through Green Bonds
  • Socially Responsible Investing (SRI) and Mindful investment behaviour
  • Big Data Analytics, technology management, and Blockchain in Sustainability
  • Metaverse, social media, content, mindful and sustainable marketing


Practitioners, Educators, and Researchers in Occupational Psychology Organizations
Behavior Management ยท Human Resources Managers with interests in Psycho/Social/Legal Management aspects of working life