Jurnal Manajemen Strategi dan Aplikasi Bisnis

The role of social support and innovation for tempeh business sustainability in Tempeh village

Benedicta Evie — 2024-12-20

Tempeh is a well-known source of protein in Indonesia; the ever-increasing price of soybeans makes tempeh artisans feel unsupported by the government. The purpose of the study was to determine the role of social support for women tempeh artisans in developing innovations in the tempeh business. The support received and innovation is expected to help the sustainability of tempeh artisans. This research uses quantitative methods analyzed using SEM-PLS. The research respondents were a community of women tempeh craftsmen in Ciomas; the research was conducted from July to October 2023. The three hypotheses proposed in this study showed positive and significant results. P Value in all three hypotheses is smaller than 0.05. The results show that social support influences the development of tempeh-processed product innovation. Research shows that social support and innovation encourage the sustainability of tempeh artisans's businesses in Kampung Tempeh Ciomas. Research also shows that women need information and instrumental support to build sustainable businesses. The research concluded that women need training and business assistance to help produce innovations in various processed tempeh products. Women need social support to help realize sustainable businesses. Women need instrumental support through mentoring and training to create product innovations that support business sustainability.

Starstruck Bonds: Unveiling Celebrity Endorsement's Spell on Brand Love, with Friendship's Embrace as the Magic Touch

Abdul Gofur — 2025-01-28

This study aims to explore the influence of celebrity credibility in the context of celebrity endorsement on the formation of brand love and the role of friendship in moderating this relationship. Quantitative research methods were used, involving online surveys and structured interviews with consumers who have experience with brands that involve celebrity endorsements. Purposive sampling with a final 95 respondents participating in this research. PROCESS V3.5 for SPSS was chosen to analyze and test the hypothesis. The results of the analysis show that celebrity credibility has a significant influence on increasing brand love, and social influence plays an important role in strengthening the relationship between celebrity credibility and brand love. The practical implications of this study are the importance of selecting credible celebrities and using social interactions in marketing strategies to strengthen consumers' emotional ties to brands.

Gender differences in the effects of self-congruity on tourist happiness and revisit intentions in ecotourism areas

Dean Salomo Anthonino Kumenaung — 2025-02-12

The research investigated the relationship between self-congruity, perceived happiness, and the intention to revisit an ecotourism destination, mainly focusing on Generation Z in Jakarta. A total of 246 participants were analyzed using multi-group structural equation modeling (SEM). The findings revealed a strong positive correlation between self-congruity and happiness and between self-congruity and the intention to revisit. Additionally, happiness was found to influence the intention to revisit positively. The study also examined how gender differences affect the relationships among self-congruity, happiness, and the intention to revisit. This research provides insights into the connections between self-congruity, happiness, and the desire to return to ecotourism sites, especially among Gen Z travelers. Furthermore, exploring gender differences enhances our understanding of the factors that shape travel behavior and intentions in the context of ecotourism.

Pengaruh sikap individu terhadap niat menggunakan teknologi kecerdasan buatan berdasarkan industri jasa, manufaktur, dan retail

Triningtyas Elisabeth Putri Gusti — 2025-04-16

Kecerdasan Buatan (Artificial Intelligence/AI) telah menjadi pendorong utama transformasi di berbagai sektor di seluruh dunia, termasuk Indonesia. Sikap umum terhadap AI akan mempengaruhi niat untuk menggunakan AI khususnya di tempat kerja. Penelitian ini bertujuan untuk menyelidiki faktor-faktor yang mempengaruhi niat karyawan Indonesia untuk menggunakan AI. Metode penelitian menggunakan eksplanatori dimana pengumpulan data dilakukan melalui survei dan wawancara dengan para pekerja di industry jasa, manufaktur dan ritel di Indonesia. Analisis data menggunakan uji regresi linear sederhana dan uji triangulasi, untuk melihat pengaruh Sikap Umum Terhadap AI dan Niat Menggunakan AI. Temuan dari penelitian ini diharapkan dapat berkontribusi pada pengembangan kebijakan yang mendukung integrasi AI di tempat kerja. Selain itu, penelitian ini juga diharapkan dapat memberikan wawasan bagi perusahaan dalam merancang program pelatihan dan pengembangan untuk meningkatkan kemampuan karyawan terkait potensi AI dan menumbuhkan niat positif terhadap pemanfaatannya.

How does leader humility affect micro and small enterprises' organizational agility and marketing performance?

Petiana Indriati — 2025-04-17

This study investigates how leader humility enhances organizational agility by creating a learning climate in micro and small enterprises (MSEs). Using data from 219 MSEs in Jakarta, we test a mediation model to understand better how humble leadership influences organizational adaptability. The results confirm that leader humility significantly strengthens the learning climate (supporting hypothesis H1) and improves organizational agility (H2). The results established a positive relationship between learning climate and agility (H3), partially mediating the relationship between humility and agility (H4), accounting for 30% of the overall effect. This study makes three key contributions: (1) it demonstrates the dual impact of humility on agility through both direct and mediated pathways in MSE contexts; (2) it validates the learning climate as an important, though partial, mediator; and (3) it reveals how informal learning dynamics in MSEs enhance these effects. Moreover, this research expands the leadership literature by empirically testing an integrated humility-learning-agility framework in Indonesia's often-overlooked MSE sector, where flexible leadership is vital for survival.

Implementasi metode EOQ dalam upaya efisiensi persediaan bahan baku pada pembuatan simping di UMKM SNS Purwakarta

Dewi Puspasari — 2025-05-07

SNS is a micro, small, and medium enterprise (MSME) located in Purwakarta Regency, West Java, which operates in the snack manufacturing business sector, namely Simping. Simply put, SNS often experiences obstacles in carrying out the production process, namely that the business owner still has difficulty calculating the number of raw materials needed and the materials that must be ordered. The implementation of the EOQ method in SNS MSMEs can be concluded that from several types of raw materials used in the process of making stamping, it can be calculated for the primary raw materials which have the most widely used quantities, namely tapioca flour, wheat flour, cooking oil and garlic with using the EOQ method, the respective EOQ for tapioca flour is 147.3 kg, wheat flour is 104.14 kg, cooking oil is 74 kg and garlic is 52 kg. In comparison, tapioca flour is 77kg for safety stock; wheat flour is 19.25kg, 4.8 kg of cooking oil, and 1.2 kg of garlic. The reorder point for each raw material is tapioca flour at 6.37kg, wheat flour at 3.18kg, cooking oil at 1.59kg, and garlic at 0.8kg.

Pemanfaatan sistem informasi e-commerce dalam pemasaran hasil pertanian di Desa Bukit berbasis web

Fitri Widya Sari — 2025-06-20

This study examines the application of a web-based e-commerce information system for marketing agricultural products. It assesses farmers' satisfaction with this system. A quantitative descriptive method was employed, with data collected through interviews, questionnaires, documentation, and source triangulation. Data analysis utilized the RACE framework and consumer satisfaction theory to assess system effectiveness and user perceptions. The findings indicate that the e-commerce system has successfully expanded market reach, improved transaction efficiency, and enhanced farmer engagement in digital marketing channels. Farmers reported positive experiences using the platform, highlighting its accessibility, adequate information flow, and improved marketing outcomes. The study's implications suggest that digitizing agricultural marketing through e-commerce information systems can enhance distribution efficiency, improve the welfare of farmers in rural areas, and support a transition toward a more modern and sustainable marketing system.