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Journal of Business Management and Accounting Review (JBMAR) is a journal dedicated to publishing theoretical, conceptual, applied and fundamental research in the business fields. Our goal is to provide readers with valuable articles that inform business practice. JBMAR defines strategy in the broadest sense and thus covers topics as diverse as marketing strategy, innovation, developments in the global economy, mergers & acquisition integration and human resources. We have a penchant for substantive, provocative and well-written articles. We also like to break the mould and include articles on topics readers are unlikely to find in other business publications.

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Journal of Business Management and Accounting Review (JBMAR) is a journal dedicated to publishing theoretical, conceptual, applied and fundamental research in the business fields. Our goal is to provide readers with valuable articles that inform business practice. JBMAR defines strategy in the broadest sense and thus covers topics as diverse as marketing strategy, innovation, developments in the global economy, mergers & acquisition integration and human resources. We have a penchant for substantive, provocative and well-written articles. We also like to break the mould and include articles on topics readers are unlikely to find in other business publications.