Mencapai Keunggulan Bersaing Melalui Pendekatan Quadraple Helix Pada Industri Kreatif Sektor Fashion Di Bogor

  • Laili Savitri Noor Fakultas Ekonomi dan Bisnis, Univesitas Pancasila, Jakarta, Indonesia
Keywords: Quadraple Helix, Innovation, Competitive Advantage

Abstract

The creative industry is one of the most important sectors that support national economic development. The purpose of this study is to achieve Competitive Advantages for the Business Sector of the Fashion sector in the Creative Industry with the Qudraple Helix approach through Innovation. The analysis technique we use is SEM-AMOS, with a total sampling of 200 respondents. The result of this study is Quadraple Helix has a positive and significant effect on Innovation, Innovation has a positive influence and is significant towards Competitive Advantage, and Quadraple Helix has a positive and significant effect on Competitive Advantage. The Quadraple Helix has a direct effect on Innovation, innovation has a direct effect on Competitive Advantage, and Quadraple Helix has a direct effect on Competitive Advantage. The Quadraple Helix has an indirect effect on the Advantages of Competing Through Innovation.

 Keywords: Quadraple Helix, Innovation, Competitive Advantage

Published
2019-02-28